Published in the summer of 2012 this book picks up where Start-up nation by Senor and Singer left off (and is a shorter read). Its a bit more hard edgPublished in the summer of 2012 this book picks up where Start-up nation by Senor and Singer left off (and is a shorter read). Its a bit more hard edged, talking about Israel's economic challenges, such as the fact that 60% of its population are a massive drain on its economy; and that the Jewish ultra orthodox who will soon constitute the majority of the Jewish population basically get educations no better than that of an Islamic Madrasa, leaving them incapable of holding down a real job, let alone be innovative.
A bit out of date and not quite critical enough for my taste, this book covers a variety of cultural and structural mechanisms that help explain (accoA bit out of date and not quite critical enough for my taste, this book covers a variety of cultural and structural mechanisms that help explain (according to the authors) why Israel runs 2nd only the US in patents filed, and has become a quasi silicon valley where larger companies go to find innovative startups to buy-out. What it doesn't talk about in any length is the fact the Israel seems to completely lack the ability to implement most of its innovations in order to form its own successful mega tech firms and as such what you see are a massive number of micro companies of 10 to 20 people. The larger firms are ones like Intel, or Google, who have opened up branches in Israel.
Also its about 10 years out of date, however there's another book but a different author, What's next for start up Nation?:A Blueprint for sustainable innovation that picks up where this book left off both chronologically and in terms of covering more the disadvantages and potential pitfalls present in Israeli society (he's VERY negative on the impact of the ultra orthodox)....more
Generally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although noGenerally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although none will admit it), I read it cover to cover. (Reason I never read it before is I was not a marketing major in University, life just sort of pushed me in that direction.)
Felt the early chapters while very interesting were overly long. It feels like Phil over the years just kept adding and adding stuff. Took me SO long to read some of them -- I'm talking numerous hours, that I have serious doubts that my students won't just throw their hands up in frustration. The fact that it's the first few chapters that are like that is problematic as to my experience, once students have decided that the reading assignments are unreasonable good luck on getting them to keep at it.
That said. there's some good stuff in it. I particularly enjoyed chapters 18 (strategy) and 20 (CSR) which I'm betting are more recent adds. They were a bit more mentally challenging and actually stimulated some thinking, even on my part.
The chapter on Internet marketing I think takes the wrong tone. Its 'revelatory' in its tone which is fine for folks who've been in the field 20 years and need their kids to help them negotiate Amazon's web sites, but I think the students will be sitting there going, "well dugh, doesn't everyone know that?." I think that chapter needs to be redone and shouldn't spend its time telling the kids about all these amazing sites (which they use daily and take for granted) but rather go more deeply into the problems and challenges these companies have faced....more
Is split into 3 subsections, History, cultural theory and political implications of consumer culture. VERY hard read, as in really not good for studenIs split into 3 subsections, History, cultural theory and political implications of consumer culture. VERY hard read, as in really not good for students who don't have a stellar grasp of the English language (and that includes most US college students). I'm a mid 40's Ph.D and I had a bit of struggle following it because of the complexity of the embedded sentence structures and the use of words so obscure that they will probably never show up on an SAT exam. I'm just starting my education in the field (my school wants me to teach it), but its discussions of history and anthropological theory (both my areas) correlate to what I already sort of knew -- but had never focused on directly. Lots of Pierre Bourdieu, Jean Baudrillard etc for the theory parts, discussions of consumerism not really existing as a cultural phenomena till the colonial age (1650's), the interplay between people and things, constructions of personal identity, how local cultures shift the meaning and usage of items, how even McD's is forced to modify to local markets, etc.
A good read for a phd type wanting to dive into the deep end, but not really good for the average student (I think they're response will be to just stop reading and show up unprepared)...more
Easy to read and understand textbook, language clear and simple enough so that it could even be used in a college prep High School. Took me about 3 weEasy to read and understand textbook, language clear and simple enough so that it could even be used in a college prep High School. Took me about 3 weeks to read it cover to cover -- VERY long. There is some repetition but mostly in the attempt to build mental schema so it's ok; as in, 'remember where we talked about this, well lets take it a bit further and see how it might apply to that.'Covers a lot of topics.
It starts out with what it calls the "stakeholder" paradigm, i.e., all the people (employees, customers, stockholders, local community, etc) who feel they have some sort of stake in the business' activities -- what lawyers might refer to as implied social contract holders, and how it really doesn't pay to piss any of these folks off, and you do so at your own peril.
Starting about about the 75% point it turns to cases, covering everything from employment practices at Abercrombie and Fitch (only highly attractive white kids need apply) to is it ethical to pay ex white collar felons 2.5K a pop to lecture on the pitfalls of falling into temptation, when you don't pay folks who never did jail time for the speaking on the same issue.
The book is highly US centric, but includes some of the best sellers of international corporate screw ups that made the nightly news, like infant formula in 3rd world countries, the massive Union Carbide poisonings in India, etc. The book assumes students know what Enron was, and references it constantly, etc., which I'm not sure is a safe assumption, so I would start off the year by showing, "smartest guys in the room."
(The publisher sent me the teachers CD's/DVD's but I've yet to study them closely --- will comment here when I have.)
I read this because I had been asked to teach this course next semester (my phd is in anthropology with a focus on law -- contracts specifically, and business, and the department head felt I had the background necessary, but I had never taken the course so I didn't really know what it entailed). ...more
Relatively easy to understand language, the book is for the most part an information dump... by that I mean there's very little in it that helps to deRelatively easy to understand language, the book is for the most part an information dump... by that I mean there's very little in it that helps to develop higher level cognitive thinking, rather the book is just information to memorize (the lowest level on Blooms taxonomy). It was clearly written by psychologists, as most of the book is focused on CB as considered by experts in that psychology (and in such exhaustive detail as to make you want to tear your hair out). When it moves out of that field to cultural studies, etc., in the later chapters it gets much more vague....more
The author shares her exhaustive research into tulip-mania and debunks it. On one hand the points are interesting, but the exhaustive detail turns itThe author shares her exhaustive research into tulip-mania and debunks it. On one hand the points are interesting, but the exhaustive detail turns it into a slog at times as you wade through the lives of the people who were involved in the investment bubble, and their motivations. The author however does do a good job of making you understand how times were different, and what these flowers meant to the collectors. Tulips at the time fell into the same category as works of art (the whole concept of growing a garden of flowers was a relatively new thing, and tulips were an import from Asia and therefore not unlike orchids today). The mania was that of the collector of things rare and beautiful, only with a tulip what bloomed one year might not pop up the next year looking the same, and when the bulb splits the 'child' might not resemble the parent, which created all sorts of problems between buyers and sellers. Additionally a community that had been built utterly on trust (dutch cities had been organized into social subsets based on high trust relationships) were shifting at this same time to one of commodities and contracts, and the reordering of the social structure that made people uncomfortable. While people did get hurt in the crash, no one actually went bankrupt who hadn't already shown a tendency towards economic irresponsibility, and the whole affair was ultimately overblown and distorted.
However, that said, the book does tend to ramble on, I think she could have made the argument just as well with 1/2 the pages...more
Collected classic essay's on the topic, most of which I've seen referenced before (but I had never read the originals). As such, a good teaching resouCollected classic essay's on the topic, most of which I've seen referenced before (but I had never read the originals). As such, a good teaching resource. Some of the articles were so archaic in their language as to only be assignable to grad students, but others were utterly accessible to undergrads (and I can see using at least 3 or 4 in my classes).
Towards the end, starting after Marx's fetish consumption chapter from Das Kapital it gets HORRIBLY political to the point where I was getting utterly frustrated and had to quit reading some essays midway (something I almost never do, but really go preach to someone else -- I began to feel like the author was thinking her readers were idiots; maybe it showed the age of the book but I doubt there's a reader out there who at this point needs to be lectured to about the evils done to the planet by over-production, etc.)...more