I saw a dream while reading this book. I am walking with my mom at the corridors of national greek radio building, where my mom worked and used to takI saw a dream while reading this book. I am walking with my mom at the corridors of national greek radio building, where my mom worked and used to take me there as a child. Suddenly I see in front of me Bill Drummond with a beard and a hat. I stop him and tell him "I am going to ask you something really weird, something I would never ask or have asked from anyone else. I want an autograph from you." He agrees and I go about finding a pen and paper in my mom's office. I am stressed a bit that I will be late in finding the paper and that he will leave and I will loose him forever. That's the dream. It has no significant meaning or it could have the most important meaning. It all depends on what you decide for it. This is true of every story. This is true of the KLF story as written by Higgs. It goes beyond being a biography of a band, delves into pop culture, the situationists, discordianism, art, magic, quantum physics to name a few. It is entertaining and does what books about pop culture should do, hyperlinks you to more pop culture and history and art. I saw a couple of movies that where new to me because of the book, read interviews, put a bunch of books in my to read list, met ideas I would like to explore further and listened to a lot of music on youtube. The only side effect was that I had this ghost of a song in my head everytime I went near the book, singing "keyyy-el-eeeef uhuhuhuh beeeeeep beep beep beeeeep beep". All is ok now, I expect it to fade....more
I finished the book in December. I had the audio version of the book that I wanted to listen to as well but I was putting it off. The thought was, thaI finished the book in December. I had the audio version of the book that I wanted to listen to as well but I was putting it off. The thought was, that it might be morbid, to hear DFW reading the stories himself. I ended up listening to both versions of the book, one with some selected stories that only DFW reads and another with more stories and more actors reading except from DFW. I think the audio enhanced my experience of these stories. What happened is that I found many laughing out loud moments that I missed when I read the book and on the contrast, I found sad moments became unbearable and the hideous men became horrifyingly alive. It makes sense, because the interviews are written in pristine conversational style. I think they perform better in spoken word, they would make excellent theater pieces. There is also something very touching in hearing the author read the words with his own intonation. I strongly suggest listening to the book after reading it, it is a strong experience. Also, in going through the stories twice or in some cases three times, I could really appreciate the writing, the little things in it, what it is that makes DFW so great. So, I decided to also ignore the couple of stories that I didn't initially liked in the book and upgrade the rating from 4 to 5 stars. I'm grateful that I have DFW's voice in my head saying: “There’s been time this whole time. You can’t kill time with your heart. Everything takes time.” ...more
Rework Author : Jason Fried & David Heinemeier Hansson
Page : 66 Date : 12/15/2011 Highlight : Remember, fashion(Highlights downloaded from my Reader)
Rework Author : Jason Fried & David Heinemeier Hansson
Page : 66 Date : 12/15/2011 Highlight : Remember, fashion fades away. When you focus on permanent features, you're in bed with things that never go out of style
Page : 69 Date : 12/15/2011 Highlight : Sell your by-products When you make something, you always make something else. You can't make just one thing. Everything has a by-product. Observant and creative business minds spot these by-products and see opportunities
Page : 72 Date : 12/15/2011 Highlight : Don't mistake this approach for skimping on quality, either. You still want to make something great. This approach just recognizes that the best way to get there is through iterations. Stop imagining what's going to work. Find out for real
Page : 94 Date : 12/17/2011 Highlight : Long lists are guilt trips. The longer the list of unfinished items, the worse you feel about it. And at a certain point, you just stop looking at it because it makes you feel bad. Then you stress out and the whole thing turns into a big mess
Page : 102 Date : 12/18/2011 Highlight : Pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you deliver it. Competitors can never copy the you in your product
Page : 104 Date : 12/18/2011 Highlight : Having an enemy gives you a great story to tell customers, too. Taking a stand always stands out. People get stoked by conflict. They take sides. Passions are ignited. And that's a good way to get people to take notice
Page : 106 Date : 12/18/2011 Highlight : Don't shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their extensive feature lists
Page : 107 Date : 12/19/2011 Highlight : Focus on competitors too much and you wind up diluting your own vision. Your chances of coming up with something fresh go way down when you keep feeding your brain other people's ideas. You become reactionary instead of visionary. You wind up offering your competitor's products with a different coat of paint.
Page : 111 Date : 12/19/2011 Highlight : It's so easy to say yes. Yes to another feature, yes to an overly optimistic deadline, yes to a mediocre design. Soon, the stack of things you've said yes to grows so tall you can't even see the things you should really be doing. Start getting into the habit of saying no--even to many of your best ideas. Use the power of no to get your priorities straight. You rarely regret saying no. But you often wind up regretting saying yes
Page : 112 Date : 12/19/2011 Highlight : Your goal is to make sure your product stays right for you. You're the one who has to believe in it most. That way, you can say, "I think you'll love it because I love it.
Page : 114 Date : 12/19/2011 Highlight : People and situations change. You can't be everything to everyone. Companies need to be true to a type of customer more than a specific individual customer with changing needs
Page : 122 Date : 12/19/2011 Highlight : You don't want everyone to watch you starting your business. It makes no sense to tell everyone to look at you if you're not ready to be looked at yet
Page : 129 Date : 12/19/2011 Highlight : So emulate famous chefs. They cook, so they write cookbooks. What do you do? What are your "recipes"? What's your "cookbook"? What can you tell the world about how you operate that's informative, educational, and promotional? This book is our cookbook. What's yours
Page : 182 Date : 12/21/2011 Highlight : So pay attention to today and worry about later when it gets here. Otherwise you'll waste energy, time, and money fixating on problems that may never materialize
Page : 188 Date : 12/21/2011 Highlight : Policies are organizational scar tissue. They are codified overreactions to situations that are unlikely to happen again. They are collective punishment for the misdeeds of an individual. This is how bureaucracies are born. No one sets out to create a bureaucracy. They sneak up on companies slowly. They are created one policy--one scar--at a time...more
Ok, everything you need to know about bread baking is here. Read this and you'll know everything about the chemistry and the mechanics of baking a loaOk, everything you need to know about bread baking is here. Read this and you'll know everything about the chemistry and the mechanics of baking a loaf of bread.
It's supposed to be a textbook for pros, so you'll find advice that does not apply to the home baker, but it doesn't hurt to know either. The formulas are priceless and the info on pre-ferments thorough.