cover title author avg rating rating my rating date read date added
 
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
3.53
it was amazing
Jan 2012
Dec 20, 2011
 
Steve Jobs
4.09
really liked it
Nov 18, 2011
Oct 25, 2011
 
Tribes: We Need You to Lead Us
3.82
really liked it
Jun 29, 2011
Jun 29, 2011
 
Linchpin: Are You Indispensable?
3.86
liked it
not set
Jun 28, 2011
 
Inside the Tornado: Marketing Strategies from Silicon Valley
3.92
not set
Nov 28, 2010
 
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
3.99
not set
Nov 28, 2010
 
What Is Marketing?
3.31
not set
Nov 10, 2010
 
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
3.88
not set
Jul 16, 2010
 
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
4.06
not set
Jul 16, 2010
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