cover title author avg rating rating my rating date read date added Down arrow
 
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
3.51
Jan 2012
Dec 20, 2011
 
Steve Jobs
4.09
Nov 18, 2011
Oct 25, 2011
 
Tribes: We Need You to Lead Us
3.81
Jun 29, 2011
Jun 29, 2011
 
Linchpin: Are You Indispensable?
3.87
not set
Jun 28, 2011
 
Inside the Tornado: Marketing Strategies from Silicon Valley
3.87
not set
Nov 28, 2010
 
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
4.00
not set
Nov 28, 2010
 
What Is Marketing?
3.28
not set
Nov 10, 2010
 
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
3.88
not set
Jul 16, 2010
 
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
4.07
not set
Jul 16, 2010
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