cover title author avg rating rating my rating date read date added
 
Advertising And Promotion: An Integrated Marketing Communications Perspective
3.88
not set
Sep 30, 2007
 
Why We Buy: The Science of Shopping
3.87
really liked it
not set
Sep 17, 2007
 
1001 Ideas to Create Retail Excitement: (Revised & Updated)
3.74
it was ok
not set
Sep 16, 2007
 
Marketing Channels
4.00
really liked it
not set
Sep 16, 2007
 
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management
3.58
really liked it
not set
Sep 14, 2007
 
Category Killers: The Retail Revolution and Its Impact on Consumer Culture
3.29
liked it
not set
Sep 14, 2007
 
Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
3.52
really liked it
not set
Sep 14, 2007
 
Everything You Want: Understanding Consumers, Brands and Communications
3.25
did not like it
not set
Sep 14, 2007