I just became aware of neuromarketing and couldn't believe that there was an even lower level advertisers and marketers could sink to. I can't believe...moreI just became aware of neuromarketing and couldn't believe that there was an even lower level advertisers and marketers could sink to. I can't believe this is legal! Shameless!(less)
Does the importance one places on being able (or at least pretending to be able) to discern the subtlest differences between varieties of salt, olive...moreDoes the importance one places on being able (or at least pretending to be able) to discern the subtlest differences between varieties of salt, olive oil, or bottled water indicate something positive (or maybe even moral) about one's character (or breeding) or does it just indicate snobbery? The author had this to say:
...it's time to admit that the relentless questing for that next undetectable gradation of perfection has stopped being about the thing itself and crossed over into the realm of narcissism so overwhelming as to make the act of masturbation look selfless.
Wham bam, well said!
Commodified faux poverty. Stealing from the poor, and then repackaging and reselling as products whose patina of poverty gives them an aura of purity and virtue that only those with the most refined and rarefied of tastes can appreciate at exorbitant prices that only the rich can afford. Case in point - the Favela, a chair "ingeniously" designed by two Brazilian brothers that sells for $3000, a price that no one living in an actual favela could ever afford. You just gotta love those bourgeois bohemians...or not!
After having spent too much time at fashion shows during couture week in Paris, an exasperated David Rakoff gave up on it all, saying:
It has finally happened. I am tired of it all. If I have to look at more beautiful clothing or have another conversation about beautiful clothing or feign amusement at any more adoring anecdotes about what a caution one of the Ladies is because, when being interviewed, she insisted upon a glass of straight vodka because, as she said, "I don't drink water - fish fuck in it." I will start shooting. I am oversated with perfection, a deadened gouty feeling. I want to go home and clean my bathroom, or anybody's bathroom, for that matter.