I have one small gripe, and that is the gratuitous use of technological jargon. It seems that the author has made reference to technologies, conventio...moreI have one small gripe, and that is the gratuitous use of technological jargon. It seems that the author has made reference to technologies, conventions, memes, etc just because he can and it get's really annoying when I can't read these sections without applying a nerdy nasal tone to the voice of my in-head narrator.(less)
**spoiler alert** Mary Jo Foley is a blogger and journalist who has been following the technology industry for 25 years most of which was spent coveri...more**spoiler alert** Mary Jo Foley is a blogger and journalist who has been following the technology industry for 25 years most of which was spent covering Microsoft. In this book, she calls upon her vast repertoire of knowledge on all things MS and attempts to give the reading some insight into the future of the world's largest and most influential technology company. Suffice to say, speculative books obviously have a limited shelf life, and this is doubly true for those focusing on the technology industry.
A lost has happened in the two years since this book was published, both to Microsoft, and to the industry as a whole. Windows 7 may be a runaway success, but Windows Mobile is dead in the water, and Windows Phone 7, which launches at the end of the year, may or may not revive it. The iPad has breathed new life into a section of the market that Microsoft has spent nine years trying to energise, and their Entertainment and Devices Division, a full third of their business, has recently been broken up in an attempt to get it to do something successful for a change. All of this has actually happened in the last 12 months, which is an indicator of when this book actually went out of date.
Knowing the above and more, I couldn't continue to read this book. Would have been good at launch, but now it's as obsolete as most tech products that were launched the same day. (less)