This is a really interesting and accessible read about behavioral economics. Ariely pokes holes in the economic supposition that all people act in the...moreThis is a really interesting and accessible read about behavioral economics. Ariely pokes holes in the economic supposition that all people act in their rational best interest by showing ways in which people consistently make irrational decisions. The book is set up in an easy to understand manner; each chapter poses a simple question about human decision-making, demonstrates that most or all people are irrational in this type of decision with an experiment or two, and then muses about implications for public policy or how we might personally avoid this sort of irrational decision. The book is quick, enjoyable, and easy to read for the layperson, and provides tons of food for thought.(less)
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