A giant book filled with mostly interviews. The book is very choppy and disjointed. Each chapter focuses on some theme and pull together quotes from iA giant book filled with mostly interviews. The book is very choppy and disjointed. Each chapter focuses on some theme and pull together quotes from interviews to help explore the topic. Some of the transitions in the quotes are awkward. As much as the method of story-telling annoyed me (some bridges, please, even MTV had VJs to tie everything together), it matched the culture and mindset of early MTV. MTV pioneered the jump cut and programming for short attention spans, so the style of the book makes sense. It also means you can read through the massive book quickly as there's no real narrative you need to follow.
Biggest disappointment is that the book focuses on the start of MTV and what they call the golden age (80s to start of the 90s) and give the last two decades very little space. It would have been interesting to read more about how MTV adapted to being a real network as opposed to the stories of drugs, sex and the early days. Best part of the book was the confirmation on how much sex, drugs and attitude was going on at the network....more