The concepts are intrinsically interesting and they are laid out in a great order, but I find the topics weren't explored enough and that most of theThe concepts are intrinsically interesting and they are laid out in a great order, but I find the topics weren't explored enough and that most of the examples were misleading and confusing due to their length. Most of it though might be a colateral effect from having it as audio book and thus not being able to experience it in the best way.
It is a great book to get your head started on Lean, and I strongly recommend it!...more
With a great and involving narrative, How We Decide, present great stories about airplane maneauvers, football quarterbacks, sonar reading and more, tWith a great and involving narrative, How We Decide, present great stories about airplane maneauvers, football quarterbacks, sonar reading and more, to dive into how our decisions are made and why they are made as such.
The book explores how our mind works and why intuition is a good option for everyday decisions, like choosing what we like best for house decoration or even a new house, as it relies on what we feel and capture in our "emotional brain" that can compute so many more gariables and options than meets the eye.
It also shows our mind can play trick on us, by taking intuitive decisions when we don't really have enough references or experiences regarding tye variables at stake for the decision.
The book shows that we like to believe we are rational and precise persons, but that, as experiments show, we are nothing but emotions and sentiments trying to be controlled by our "new brain", our reason, that has a hard time doing so.
The book ends examining what it calls the great fallacy of decision making: certainty. That when you are so certain of something to be true that you don't even bother to stop and question your choice.
A great book and excelent approach on psychology. Useful for managers, designers and just about any professional that deals with choices and decisions....more
Though the purpose of the book is quite interesting, I find the content pretty basic and the examples not very elucidative. It is a interestig read foThough the purpose of the book is quite interesting, I find the content pretty basic and the examples not very elucidative. It is a interestig read for those tryin to get their head started on he subject of psychology applied to design, but I would take it all with a grain of salt, for the concepts and techiniques are quite sensitive and although they can help you drive a more effective design from a business standpoint, it might as well harm the user experience and the product brand by following deceptive approaches to convert users.
The book is a light reading and can be finished in just a couple of hours, but the paperback format, just all "New Riders" books , has an extremely fragile cover, which is bad for on-the-go readers.
For a better start on how the mind operates and how we can take advantage of it while still maintaining an ethic behavior, I would rather recommend "How We Decide", "Predictably Irrational" and "The Invisible Gorilla". ...more
Good study on what simplicity, both real and perceived, are made of, and what to focus on to achieve it. For product design or business management, orGood study on what simplicity, both real and perceived, are made of, and what to focus on to achieve it. For product design or business management, or even daily life, good concepts are present in the book to help simplify or better understand the complexity around these.
The book is written in a personal and casual tone, sometimes even funny, that transmits a lot about the author, John Maeda, and gives an enjoyable feeling to follow through, as sounds a lot like a conversation. The small size also helps a lot.
There are somewhat confuse parts, when you don't really know whether they fit on understanding complexity or striving for simplicity. Although a light and easy reading, a good deal of attention is required.
I read it in Portuguese, so maybe the translation didn't help much. Looking forward to re-read in English.
Although dated, this book is by large one of the best on user experience, usability and human-object interaction. A remarkable guide on how our actionAlthough dated, this book is by large one of the best on user experience, usability and human-object interaction. A remarkable guide on how our actions are formed and what they are made of, and how we use our knowledge and memory, and how it can be put to better use with clever design.
The analyses of VCR recorders and even older apparatus, bring to light several insights on design that are still valid as concepts, and can be used in all sorts of products, including online.
Design for error is one of the best concepts, and the chapter goes in great details analyzing and categorizing types of errors, allowing for better understanding on the types of problems people may run into while trying to complete tasks that require interaction with different objects.
The most valuable lesson, which was defined in a time when digital technology was starting to appear and the average person was way behind on getting along with so many new things, that still had little to no standards, is that objects shouldn't make people feel dumb or stupid because we can't use them. Products should be usable and friendly, providing feedbacks on actions, allowing for error, providing the necessary constraints that meet the design goal, but still making it clear why such is required.
A recommended book, and one of my favorites for sure....more
The ingenious idea of analyzing and questioning our day-to-day, mundane activities and situations with the insights and theories from several philosopThe ingenious idea of analyzing and questioning our day-to-day, mundane activities and situations with the insights and theories from several philosophers and thinkers, have such a great result that allows you to open your eyes for things you don't really care about, but that make big part in our life - even though we don't know it.
I was particularly amused by the "Waking up", "Going to the Gym", "Arguing with your partner" and "Having sex" chapters, as they made a lot of sense and also addressed really interesting points in such activities.
One good lesson I took from it is that, the philosophical analysis - with whatever method used - is more about understanding why we have the reasons we do to have things the way we have it. Netting it out, is about going down on the reasons for the reasons, such level that we don't usually care to know about, or to question.
Good book for a freshman in philosophy knowledge. Good read! ...more
Best book on Lean. A must read for everyone in any business. Apply these concepts on your cooking and on your room cleaning process, and you'll be billBest book on Lean. A must read for everyone in any business. Apply these concepts on your cooking and on your room cleaning process, and you'll be billionaire. Seriously. ...more
Want to make your way into that raise or promotion? This book is certainly a good asset for that. Definitely not a kick-off step, and also not a map fWant to make your way into that raise or promotion? This book is certainly a good asset for that. Definitely not a kick-off step, and also not a map for it - you ought to be on your way already, doing a superb work, and willing to go that extra mile for a career boost.
This is a delightful reading: easy, quick and fun. Information is consistent, and the concepts are really interesting - also, related topics and real world examples are highlighted throughout the book, which makes it for a very informational resource on how others made career moves in different industries.
Recommended! 10 concepts to incorporate right now to keep climbing the big corp ladder to more challenging positions and better revenue. Also, really inspiring to put you on the way to become a careerist, which seems a really good idea!
Chapters/Hints - timing is as important as performance or talent - you have to get noticed - lifelong learning is required for lifelong success - all business is sales - you need an ascension plan, but... - always make your biss look good - suction -- it pays to stand next to superstars - find guardian angels and benefactors - move - dammit - and here's why - find the right mix of prepared and lucky ...more
I got this book as a recommendation from my boss, and I must say, it was a good recommendation.
There are 38 tactics, mixing how to do it and how to prI got this book as a recommendation from my boss, and I must say, it was a good recommendation.
There are 38 tactics, mixing how to do it and how to protect from it, to be used in an argumentation and that will certainly help to put you on the right spot to win over any discussion.
Some philosophy knowledge is required, at least to understand the basic idea of dialectics and the difference between terms like "subjective", "relative", "imperative", "objective", etc. This might seem straight forward, but I had to do some research before really understanding the book.
Also, make sure you got a paper and pencil next to you. This is not simply reading, this book is for studying....more
The book brings the entire environment and life cycle of a web application project to discussion, showing how each piece connects with others and where the UX Designer role fits into it. It also details how particular activities and tasks look like and what are the best practices for them.
But it doesn’t stop there, it goes way beyond, really deep into what a UX Designer really needs to know and do to become a proficient and useful asset for products and projects and a valuable player for development teams.
WHY PRAGMATIC? The book details really strong points the designer has to have in mind and account for before, during, and after “designing”:
User research: methods are analyzed in practical terms of planning and execution like: challenges, time frame for estimation, budgeting, motivation… Scope, requirements and prioritization: recognizing and engaging stakeholders, balancing user needs and business needs, presenting and defending requirements, working with legacy requirements… Project Methodologies: differences between Agile and Waterfall and how to use the benefits and behave in both, how the rhythim and outcome of the team change from one to the other… SEO: one of the largest chapters in the book is devoted for SEO, with a really good and rich overview of what SEO is and what are the common mistakes and things to look for when designing and defining navigation and interactions. In order to enable Information Architects and Interaction Designers to work and provide good solutions for web based applications and content, you can’t just show them how to use a wireframing tool and define Personas. The real work consists in knowing what the web and the project offers to you and what are its constraints, and the books does a real good job in capturing it.
DESIGNER WHO? The UX Designer role is relatively new for most companies and even for Web Designers in general. The book does a good job on defining what a UX Designer is and what are the ideal attributions it has and what are other responsibilities it might have in different companies.
Mixing this with the really good overview in projects and companies environment, a summary of other common (and not-so-common) roles involved in web applications projects is also presented and the relationship between them and the designer is commented, as well as how the UX Design can benefit from them.
Really good book to get started exploring intuition and rapid decision making. Valuable ideas around when to trust in your intuition and when to sit dReally good book to get started exploring intuition and rapid decision making. Valuable ideas around when to trust in your intuition and when to sit down and think it thoroughly.
It has way too much examples to back up the arguments for the author's theory/concept, which sometimes can be painful to follow through. You don't need to read them all to grasp the idea and buy in.
The book develops on top of the theory the author calls "The Tipping Point", in which simple and modest things can make big difference in whether a meThe book develops on top of the theory the author calls "The Tipping Point", in which simple and modest things can make big difference in whether a message, a behavior, a product, a disease and whatnot becomes an epidemy or fails to deliver any significant result.
The writing The basic concepts that surround the theory are presented and extensively defended and grounded with examples and case studies, always citing several experiments and studies somehow related to specific details of the concept. This is an interesting approach as it won't just give a good credibility to the idea, as it will also present other ideas and concepts coined in different times and by different people, but that in the end help to suggest and defend the same things that the book author is writing about.
Still on the book approach to the ideas and concepts presented, the fact that the it will only run on top of the homonymous theory, defending it on its own and without stating whether it's good or bad, right or wrong, and without attacking any other subversive concept, makes it for a compelling and enjoyable read.
The content Running on top of 3 pillars: The Lay of the Few, the Stickiness Factor and the Power of Context, the Tipping Point theory suggest that only a few outstanding individuals are able to get in touch with a message and pass it on to several different individuals from distinct groups and cultures with the credibility of a friend, or can assimilate all the details of it and translate in a compelling way for the larger audience, or can be charming enough to draw and influence others to accept it. It also suggests that details on how a message is presented determine how sticking it can be, what will make it for a remarkable experience and convert people to its interests. And how the context of time and circumstance, and audience and their boundaries can provide the necessary power for the message to last, convince or just spread like wildfire.
I found it specially interesting how short and quick the "Conclusion" chapter is, and how it needn't be any longer, as you will inevitably map all the concepts presented back to your day-to-day experiences and all the trends you end up taking sides with. At some point things just seem to fit it, and it all makes sense.
The afterword by the author - notice that this is not the original version - goes on how to take advantage of the Tipping Point concept to create develop your own messages and turn it on a tipping point for your goals. It also presents 3 new topics, showing how the isolation generated by the contemporary life helps different messages to tip among kids and teens, and how immunity can make an epidemic to cease and how important the people who are able to translate messages for larger audiences are, and why messengers should take special care of them to make sure they always have a good translation of their messages....more