A really interesting and succinct look at some of the emotional drivers to purchase and how to tailor your offer or service to meet the needs of your ...moreA really interesting and succinct look at some of the emotional drivers to purchase and how to tailor your offer or service to meet the needs of your market for greater success.
Great chapter summaries and clearly set out making it a useful reference tool.
Possibly a tool for evil in the wrong hands! A great force for good to help you reach the right people in the right way for their (& your) greater good.
A great companion to Buy-ology (Martin Lindstrom).(less)
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