With the recent passing of Steve Jobs, more books than usual have surfaced to try to give readers insight into Apple and the life of its founder/CEO.With the recent passing of Steve Jobs, more books than usual have surfaced to try to give readers insight into Apple and the life of its founder/CEO. The incredibly detailed Steve Jobs was insightful and authorized by the Jobs family, which is an advantage over most other books out there. With Apple being such a secretive company, unless you are on the inside you must rely on your own external research and interviews with people close to the organization when writing your own narrative.
All of this being said, Adam Lashinksy has slight advantage to other external researchers. As the Senior Editor at Large of Forbes, he was one of the few journalists who received special treatment by Jobs and Apple. While he certainly isn't an insider to the company, he at least has the connections and ability to give us additional insight that others may not be able to.
In Inside Apple, Lashinsky makes the attempt to put Apple under the microscope to reverse engineer its success. In ten chapters, Lashinsky gives readers crucial elements of Apple's strategy to replicate in their own businesses. But even if you are not a business person and simply fascinated by (see: take part in) the cult that is Apple, you will still get your money's worth. There is lots of detailed reasoning as to why Apple behaves the way it does, therefore giving readers a peek behind the curtain.
That being said, Inside Apple is on the short side. With only 208 pages of rather large font, you feel a little cheated with the book's length. In addition, if you are an Apple enthusiast who has read extensively about the company and Steve Jobs in other books (mainly the authorized biography) then you won't find anything new here per se.
But if you are looking for a book that can quickly summarize what has made Apple so successful and how to translate it into your own life, Inside Apple does just that. Even if you have read other books on the company, Lashinsky offers a quick refresher that is still worth your time. Even though I have read many other books and articles on these same issues, I still found myself unable to put down this easy read. Though it may not be worth a purchase at full price due to its short length, Inside Apple is a must-buy if you come across it on sale....more
The downward spiral of journalism is a pressing and relevant issue today thanks to the rise of online publications and aggregators. The current modelThe downward spiral of journalism is a pressing and relevant issue today thanks to the rise of online publications and aggregators. The current model of journalism -- which is owned by big-businesses only caring about turning a profit -- is failing miserably, not only in terms of finances but also in its lack of living up to the accurate definition of journalism. Media outlets are about quick sound bites, entertaining the audiences, being paid off by corporations and not wanting to step on the government's toes. You can not get any further away from the pin than this.
Enter The Death and Life of American Journalism, which opens a can of worms that some are too scared to attempt. Blatant honesty is the authors' method of communication, calling out anyone and everyone involved in the demise of journalism. The first chunk of the book actually feels a little depressing, as it is seems like the situation is hopeless. Thankfully, the authors also make suggestions on how to potentially correct the problem. First they look at the claims that a free market and entrepreneurs would rectify things, but that is squashed after significant evaluation. Eventually the authors decide that we need to return to the past, when the government subsidized newspapers but allowed for freedom of speech (meaning they can critique the government).
All in all, the book is very well researched and opens a much needed debate. It is a little thick in its journalism/research vernacular, but should still be an easy read for most people overall. If you care about news, journalism and the freedom of the press in a digital age, then this should be a must read. It may not necessarily be the right answer, but it certainly seems logical for now....more
The media landscape is changing and it is changing fast. Journalists everywhere are questioning their job stability, the relevancy of their work in thThe media landscape is changing and it is changing fast. Journalists everywhere are questioning their job stability, the relevancy of their work in the eyes of the public and the ability to perform effectively in this modern digital era. The documentary Page One gave us a one-year peek into one of the world's most respected media organizations, the New York Times. This fascinating documentary could not have been filmed at the most perfect time with the introduction of the iPad, WikiLeaks and other relevant aspects to the journalism debate in the time frame.
Fast forward to 2011, where David Folkenflik has continued where the documentary left off by curating a collection of relevant essays that chimes in on the future of journalism. Split up into three sections the essays discuss the New York Times, the shift to today's journalism and finally gaining the audience in this new era. Authors of these essays include New York Timers, freelance journalists, academics and even Hilary Clinton. Though the essays are short, easy to read and provide an additional layer of dialog to a very important issue, they are most valuable if you have seen the Page One documentary beforehand.
Whether you are a news junkie, a journalist, or simply a headline reader, this collection of essays is a must read. It doesn't matter if you have been following the issues of print vs digital and the evolution of journalism or if you are new to these topics, these essays are a perfect springboard for discourse. Hurry and watch the documentary then run to read this book. You won't be disappointed....more
Some interesting concepts are given here, I suppose. But to be honest, most people (especially those in academic fields) hype this one up way too muchSome interesting concepts are given here, I suppose. But to be honest, most people (especially those in academic fields) hype this one up way too much. There are plenty of better business books to help you in your career and/or startup than The Art of the Start. The models (aka "lenses") in the text are too rigid and step-by-step to be useful, as you are boxed into one-way of thinking. In addition, the category names within "lenses" are so off the wall that you spend half the time looking backward to remember what they even mean. Why not give them simpler names?
I can see those who are used to business theory and academics liking this book, as they may feel this presents hands-on practical business instructions when they haven't been in such a setting for some time. But it simply isn't practical.
Again, Kawasaki does have some interesting ideas to present. It's not that he doesn't know what he is talking about, as I'm sure some of his other business books are perfectly fine. Art of The Start simply feels like another one of those "ten steps to get rich" mentalities, where if you follow the lenses correctly you will magically find a way to succeed in your startup. It's too boxed-in to be useful. Skip this one....more
What makes good ideas stick? How do you communicate your message and have people remember it for years to come? This is exactly what Made To Stick triWhat makes good ideas stick? How do you communicate your message and have people remember it for years to come? This is exactly what Made To Stick tries to tackle and share with its readers. The end result is very impressive.
After doing extensive research, the Heath brothers think they have cracked the code. The book is easy to read, understand and implement into anything that you do. You need to read this book....more
Michael Lewis has a way with words. Though he sometimes gets a little repetitive with his adjectives, nouns and verbs (how many more times could he usMichael Lewis has a way with words. Though he sometimes gets a little repetitive with his adjectives, nouns and verbs (how many more times could he use "euphemism"?), as a whole his books are incredibly easy to read and filled with humor. Lewis is able to take a topic that is typically boring to most and somehow wrap it up in a new appealing package.
Boomerang is a fascinating read and for a couple of reasons.
First of all, the subject matter. The book has only five chapters, each with a different story of economic turmoil in a different country. Through the chapters we travel the world and make stops in Iceland, Greece, Ireland and Germany. Each of these countries have dramatic economic meltdowns, so you can't help but ask "how did they let this happen?" by the end of the chapter. All of the self-inflicted issues these countries face are so gigantic that they feel they should be in a movie. But for the final chapter of the book, Lewis drops the ultimate plot twist. After the reader begins feeling high and mighty by pointing the finger at other countries for their mistakes, the last chapter brings these economic disasters home. Though it isn't about Wall Street like you might expect, the final economic catastrophe is still based in America. California to be, exact. All in all, each story is a fascinating read.
Secondly, as I hinted at before, Lewis can make any story entertaining. You get to know the characters he introduces, the countries they come from and all of their associated quirks. Who would have known Germany is obsessed with excrement? Lewis really does make a dry subject interesting and sometimes fun.
Overall, if you are interested at all in global politics, economic policies and understanding the fundamental cause to various financial disasters, certainly pick this one up. It is very well researched and informative....more
As can be seen by looking at my collection of books, I have read a number of Disney titles in the past. In particular, I have researched extensively oAs can be seen by looking at my collection of books, I have read a number of Disney titles in the past. In particular, I have researched extensively on Walt Disney World and its history. Each book I have read has tackled the subject from its own unique perspective, but usually still from someone within the organization. Then along came Realityland
Written by David Koenig, someone with a journalism background, Realityland offers readers a more candid take on Walt Disney World's history. The first third of the book is largely regurgitated information about the founding of the massive resort; passages where I found myself a little bored as I have read it all before. But the remainder of Koenig's work is where Realityland shines. Bringing the reader almost up to modern day, many behind the scenes stories from all time periods are told. In addition, the book shares various crime, injury, and poor financial stories that you would never find in an authorized book about Walt Disney World.
Koenig also doesn't hold back in his critique of recent Disney management and their inability to retain the magic that Walt Disney is renowned. The author makes a convincing argument suggesting management is unable to grasp that people flocked to Walt Disney for his focus on creativity and not the bottom-line. New attractions in comparison to old are lackluster and sometimes even pathetic, missing the awe inspiring nature of past. Of course, this book was written prior to Disney's recent acquisitions and park expansions that show promise (such as Cars Land in Disneyland and Fantasyland in Walt Disney World).
That being said, the conclusion of the book unfortunately gives the impression that Walt Disney World is so bad when compared to its original state that it isn't even worth attending today. That's far from the truth. It still is a great place to visit that is always inspiring, as Disney simply does theme parks better than the competition. But just because you are better than the competition doesn't mean you shouldn't be continually striving for more, which Walt Disney always pushed for. It's all about "plussing," as Walt suggested. Current management is content with being just "good enough" and that is the point that Koenig is trying to get across.
Though I don't think it should be the only book you read on the history of Walt Disney World, Realityland is an excellent addition to make your research more well rounded. However, those who have not been to Walt Disney World multiple times may struggle with some of its context, as the author presupposes you are familiar with much of the resort and attraction locations....more
Absolutely a fantastic read. I never finished a 600+ page book so fast before. I soaked it all in.
This is a must-read for anyone. It doesn't matter whAbsolutely a fantastic read. I never finished a 600+ page book so fast before. I soaked it all in.
This is a must-read for anyone. It doesn't matter what you think of Apple or Steve Jobs. This is an inspiring journey that makes you want to leave "your dent on the universe." Why settle for going with the flow? Why just be another person in a sea of faces? Why not challenge the status quo and change the world? I know I have always wanted to and want to even more now.
Not many people truly understood Steve Jobs, Apple and the decisions that were made for the products. People also don't realize how much Jobs contributed to our world and society that we know it as today. But you can (and more) if you give this book a chance. You also get a very inside look at Apple and the kind of decisions that are made every day. To be honest, the first 100 pages or so in the book take a bit of work to get through since they are about his early years, but once you hit the chapter on the first Mac the book just flies.
Words cannot express how much I enjoyed this book, so I will keep this short. Please pick up this book and give it a read.
Rest In Peace, Steve Jobs. You deserve to go down in the history books alongside names such as Edison and Ford. We'll miss you....more
A very surprising read. From start to finish, the book is filled with lots of great stories from the (former) head publicist of Disney Parks. He was tA very surprising read. From start to finish, the book is filled with lots of great stories from the (former) head publicist of Disney Parks. He was there from the opening of the original Disneyland all of the way to the opening of Hong Kong's Disneyland. He has rubbed shoulders with Walt Disney himself as well as countless other celebrities, political figures, millionaires, billionaires and more due to his work. Refusing to take sides in the whole Michael Eisner vs Roy E Disney debacle, this is simply a collection of stories from a man who sincerely loved his career with Disney. It makes you wish you had his job. Any Disney Parks enthusiast should pick this one up for their collection....more
Not sure what is with all of the negative reviews... People I guess went in assuming the book was about something it's not. Personally, I couldn't putNot sure what is with all of the negative reviews... People I guess went in assuming the book was about something it's not. Personally, I couldn't put this book down and read it in one day. Fascinating account of how Walt Disney World came to be from the idea to scouting land to the spy-like secrecy to purchase land to legal stuff. If you are a Disney fan or just enjoy reading about some intense project management, check this one out for sure....more
Taken from stories of when the imagineers were designing theme parks, attractions and other Disney related projects, The Imagineering Way is actuallyTaken from stories of when the imagineers were designing theme parks, attractions and other Disney related projects, The Imagineering Way is actually a fairly interesting read. It's short and to the point, meaning you can get through it relatively quickly. It's no award winning book, but there's some good tips and information here to help you unleash some inner creativity....more
Written by the imagineers at Walt Disney Company, this book is a tool to help people think outside of the box and be more creative in your career / woWritten by the imagineers at Walt Disney Company, this book is a tool to help people think outside of the box and be more creative in your career / work. Of course, some principles can be used in any setting, but the primary focus is helping you achieve more creativity. Does it work? Part common sense, part new ideas... I'd say it's not too bad....more
Nothing revolutionary, but it is an interesting read that kept me entertained. It's an easy read that kept my attention. I walked away satisfied withNothing revolutionary, but it is an interesting read that kept me entertained. It's an easy read that kept my attention. I walked away satisfied with my choice to read it....more
Fantastic book on leadership that anyone in a management or leadership position MUST read. Cockerell says right in the title that it is common sense,Fantastic book on leadership that anyone in a management or leadership position MUST read. Cockerell says right in the title that it is common sense, but it is amazing how many people don't use common sense. With real world examples, the book is inspiring and should be added to your collection....more
Though it gets a little repetitive and drawn out for a full blown book, there is a lot of great information here that really should be read. BusinesseThough it gets a little repetitive and drawn out for a full blown book, there is a lot of great information here that really should be read. Businesses, musicians, artists and even individuals can learn some good tips and should consider checking it out....more
Read this a couple of years ago. It was interesting to read, especially at the time of the online music book. A lot of the concepts still hold true toRead this a couple of years ago. It was interesting to read, especially at the time of the online music book. A lot of the concepts still hold true today however, especially the "music like water" ideas.
It's not the essential, must-read music industry book. But those that like to read about potential trends and concepts that may come to be, you may find this a worth while read....more
This is the book that put Malcolm Gladwell on the map... It seems the other reviews has exhausted what can be said considerably, but I will say that tThis is the book that put Malcolm Gladwell on the map... It seems the other reviews has exhausted what can be said considerably, but I will say that this is one very interesting read. I love Gladwell's fresh and intellectual ideas. Perhaps some of the lower scores are because of the book's popularity and people jumping on after the fact, but when I first read this I was fascinated from start to finish. Check it out....more
Very intriguing read... I'm a firm believer that networking is a major player of success, whether you want it to be or not. There are a lot of industrVery intriguing read... I'm a firm believer that networking is a major player of success, whether you want it to be or not. There are a lot of industries where it isn't what you know but who you know, plain and simple. Keith Ferrazzi stresses the importance of networking and offers some great ideas... It's easy to read and comprehend, even if he does sound a little overexcited or even full of himself at times though. ha. Still, definitely recommended!...more