cover title author avg rating rating my rating comments Down_arrow date read date added
 
Onward: How Starbucks Fought for Its Life without Losing Its Soul
3.71
0
not set
Jan 26, 2015
 
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
3.81
0
not set
Aug 30, 2012
 
The Power of Habit: Why We Do What We Do in Life and Business
3.95
3
not set
Apr 16, 2012
 
Designing Brand Identity: An Essential Guide for the Entire Branding Team
4.06
0
not set
Nov 15, 2011
 
Zag: The #1 Strategy of High-Performance Brands
4.06
0
not set
Nov 15, 2011
 
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
4.01
0
not set
Sep 20, 2011
 
Purple Cow: Transform Your Business by Being Remarkable
3.86
0
not set
Sep 16, 2011
 
Managing Brand Equity
3.75
0
not set
Sep 10, 2011
 
Building Strong Brands
3.85
0
not set
Sep 10, 2011
 
Marketing Outrageously: How to Crank Up Your Revenue by Staggering Amounts
4.08
0
not set
Mar 17, 2011
 
Brand Hijack: Marketing Without Marketing
3.68
0
not set
Mar 17, 2011
 
Buying In: What We Buy and Who We Are
3.56
0
not set
Mar 17, 2011
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