Once you read this book a trip to the grocery store will never be the same. You will watch your fellow shoppers walk around the store an pick up itemsOnce you read this book a trip to the grocery store will never be the same. You will watch your fellow shoppers walk around the store an pick up items like mindless creatures; like your the only one who knows whats really going on, kind of like in the film "They Live."
The section on fat is mostly about Phillip Morris's acquisition and then spin off Kraft Foods. As the author talks about the various executives, marketers, and product developers I can't help but think of the characters in Mad Men since some of the events take place at the same time.
It also tells the story of Kellogs, Post, Oscar Mayer (and Lunchables), General MIlls, General Foods, Kraft, the dairy and meat industries' coziness with (read: heavily lobbied) the USDA and their tax payer funded scheme to make is all drink more milk (Got Milk?) and meat (Beef: Its Whats for Dinner) through programs called checkoffs.
Four cheese! Sounds good, right? No, just a way to make you eat more cheese. Diet Coke? That's kind of like a filtered cigarette: it's healthy(er), so indulge!
Most processed foods (bread, cheese, cereal, snacks, candy) tastes terrible without salt.
When a food is labeled as having less sugar, it might have more salt and/or fat. When a food is labeled as having less fat, it might have more salt and/or sugar. When a food is labeled as having less salt, it might have more fat and/or sugar. When a food is labeled as having a large number of vitamins added, it is to compensate for the fact that it has large amounts of sugar and/or salt and/or fat.
If you switch to low salt or low sodium versions of a food your sensitivity for salt will go down. You might notice it the first few times you eat it, but eventually it will taste like it has the same amount of salt. Processed food is loaded with salt since it helps extend foods' shelf life, so the industry has an intrest in keeping your tolerance hight, which is bad for you.
“Real fruit juice” or “natural fruit juice” and “no added sugar” claim on drinks is a trick. The juice has had all of the fiber filtered from it, so it is all sugar. The fiber is what makes fruit healthy, so the benefit is lost. It is not too different from extracting high fructose corn syrup from corn, and then claiming “real corn juice.”
“Diet” versions of bad food are “healthier” in the way that filtered cigarettes are “healthier.” Of course neither one is healthy. You’re tricked into picking the lesser of two evils.
The tobacco company Philip Morris purchased Oscar Mayer, who used their cigarette-like marketing tactics to get kids to think Lunchables were cool. The daughter of the inventor Lunchables did not let her kids eat it. The inventor of Lunchables has regrets.
Kraft created a council that tried to make their foods healthier. It included at least three people (industry insiders) that truly wanted to help reduce sugar, salt, and fat. They succeeded but once shareholders started to complain about the stock's performance, the companies, to the dismay of the three health conscious council members, reversed course and expanded into new geographical territories.
A conclusion I came to that was not covered by the book after reading the book:
Food that never contained gluten and that you would not think of as containing gluten will be labeled as gluten free, possibly to counter the perception of its large quantity of sugar, salt, or fat....more