What does it mean that this book seems anachronistically cute now?
"The Naked Consumer" was written in 1992; Nielsen ratings, consumer focus groups, ce...moreWhat does it mean that this book seems anachronistically cute now?
"The Naked Consumer" was written in 1992; Nielsen ratings, consumer focus groups, census data and market research companies were the main methods of how Corporate America invaded our privacy. Since its' publication, website cookies alone have added more personal information about ourselves than could possibly be acquired through the previous methods mentioned.
Most retail stores have club cards, social networking websites like Facebook have personalized ads, free sites like imeem.com and goodreads.com offer personalized choices based on prior viewing history...and the list goes on and on.
Having already read Naomi Klein's No Logo No Space, No Choice, No Jobs and other social marketing books, I was already familiar with most of the information in Larson's book, but it was engaging to read his take on how (as of 1992) Corporate America has invaded individuals' privacy.
It's a little disconcerting to realize how much more invasive Corporate America has become as of 2009. Personally, I'd love to read a revised edition of "The Naked Consumer", with Larson's take on how much has changed since his interviews with Jonathan Robbin, Paco Underhall, and others. (less)