Brand Media Strategy is a great overview of the challenges facing brands and the media that support them: navigating the exploding variety of places t...moreBrand Media Strategy is a great overview of the challenges facing brands and the media that support them: navigating the exploding variety of places they could touch customers, knowing when they should use which one to reach out and clarifying what they should say once they're there.
Young is a former agency exec and shares a great deal of nuts-and-bolts knowledge about how to actually do the job of planning out a media strategy. He preps the reader with the "why" but also does the heavy lifting of showing "how". The book is liberally peppered with flowcharts, diagrams and case studies to illustrate his points.
I would recommend this book highly to marketers, advertising sales reps and agency types who are looking to help clarify their thinking on how and why they select (or sell) media for their brands.
Sure, we all USE some form of Social Media (we're here, aren't we?) But as the only non "Social Media Expert" left in the marketing world, I didn't re...moreSure, we all USE some form of Social Media (we're here, aren't we?) But as the only non "Social Media Expert" left in the marketing world, I didn't really know where to start in using it as a part of a marketing strategy. Both my company and the industry it's in have been slow to embrace social media, so I felt a little behind the curve. This book was a great primer to the wide, wide world of SM.
The New Community Rules basically puts its arm around you and gives you the lay of the land. It's broken down by topic, to let you pick and choose the topics you want to delve into, but was also a good read straight through. Nothing is gone into in great detail, but a huge number of topics is hit concisely and with enough depth to get you acclimated.
It's only the first step in an education process, but I would highly recommend it for anyone getting their feet wet in SMM. (less)
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