Well written, easy to read, but mostly common sense ideas about the new importance of product reviews and information over days of the past when brand...moreWell written, easy to read, but mostly common sense ideas about the new importance of product reviews and information over days of the past when branding and pretty advertisements held more weight.
Some gaping holes: This book assumes reviews are a quality gauge for others, but he ignores the demographics of the reviewers themselves. He mentions Yelp several times, but the #1 seafood restaurant in Chicago according to Yelp is at Navy Pier, which is a tourist trap; the #1 steak restaurant is a part of a chain; and the #1 diner is a nondescript greasy spoon in a post (or presently in) college neighborhood.
That happens, presumably, because if you're a tourist on vacation, you absolutely love the fish you had near the lake; and the fillet you had on your anniversary dinner, which perhaps may be one of the few times you splurge on a steak, does taste like 5 stars; and if you're in your early 20s, the morning after diner probably does in fact taste like some of the best food you've ever had.
Unfortunately, for everyone else who does not fall into these minorities, these reviews-and their rankings-are near meaningless.
He also makes a few statements that seem to be off base in regards to the iPads success. He mentions how users care about the importance of features, but this seems to be false as the mantra of Apple with mobile products has always been about usability. The first iPod was bashed by popular tech review sites since it didn't include any of the fancy features of the competitors (e.g. wifi), but these reviewers completely missed the boat in regards to the commercial success of the product; again, this was because the demographics of the reviewers (hard core tech people) were not emblematic of most end users (people who just want simple products that work).
So there are flaws like that in the book, nothing crazy, but kind of odd for them to be there. The original (common sense) hypothesis still holds plenty of water, but if you're seeking a deep discussion on the topic, you'll need other material to supplement.
So would I recommend this book? Well, it depends on whom you are (this is the very topic that the author missed). If you read a lot of business/marketing books, at most a skim or a refresher on a specific area may be useful, but overwhelmingly, I would say pass on this.
However, if this is your first experience with a business book, then you will probably find far more value in it.(less)
A nice little concise book on the history of salmon.
No real political stand point on anything, mostly because the book is a historical presentation o...moreA nice little concise book on the history of salmon.
No real political stand point on anything, mostly because the book is a historical presentation of the evolution of this fish and its market, but it does briefly mention farmed and wild salmon in addition to the-most likely to be released-genetically modified AquaAdvantage Salmon.
If you're a person who is interested in this fish, whether it's to learn more about what you eat or to just understand the evolution of food processing with fish, then this book is definitely worth your time. (less)
Beautiful writing, but more or less the ramblings of an intellectual. He's near something with this work-the inner reflection within a person-but ulti...moreBeautiful writing, but more or less the ramblings of an intellectual. He's near something with this work-the inner reflection within a person-but ultimately falls short of a beautiful story, even if its tact surpasses other more well known works in the same genre.
Felt like Tinkers (which I was not a fan of), but that won a Pulitzer, so perhaps this specific style is just not for me.
There is, however, something in his style of presentation that is very intriguing, so I am looking forward to tackling his memoir one day; hopefully I will find the soul in his writing there, which seems to be missing here.(less)