Interesting book in the area of neuromarketing. He conducted a series of studies done on the mind concerning how advertising really affects us (or doe...moreInteresting book in the area of neuromarketing. He conducted a series of studies done on the mind concerning how advertising really affects us (or doesn't). While there were a number of fascinating studies done he seemed overly excited about them, and while there were a number of eye opening moments you have to seemingly sift through a whole bunch of stuff to finally get there.
I understand where he is coming from in his book however. It is about the whole new field of neuromarketing. The interaction between advertising and our minds. Using state of the art fmri he was able to entertainingly show us how our minds light up in various places in responses to certain stimuli. While it comes as no surprise that what people say and how they feel are not the same. But, using state of the art brain-imaging they can now prove it. True, we don't need brain-imaging to tell us this, what is exciting/scary is the fact that it can be done. And this is part of his overall point....how far will marketers go (in the future) to prey on us using neuromarketing to deliver just the right products that we will "just have to go out and buy...just because we want to"....and knowing full well it's "not just because" consumers want to but, rather, they (companies) have done studies to essentially read our minds to predict the success of a item they are trying to sell. These are the issues that make a number of things in this book important.
I too, like other reviewers on other sites, was not impressed with his ego. He was very fond of what he has done, how many products we have in our home that he has had a hand in helping various companies sell. Which does bring up the issue: whose side, in the end, is he really on?
Not a bad book but not has good as I had hoped. Very few, "a-ha" moments, but enough to be read from cover to cover and be interested in what he was saying. (less)
The author has another book out called Linked, which i have and plan on reading and I also hear is a much better book. In fact, one of the reasons I p...moreThe author has another book out called Linked, which i have and plan on reading and I also hear is a much better book. In fact, one of the reasons I picked this book up was because Linked looks really good and this book has the subtitle: The Hidden Power Behind Everything We Do. Given that subtitle, how could one not have any interest at all in reading it?
Having read it...i wish i hadn't picked it up. He intertwines history with science and doesn't accomplish either one particularly well. Especially the science part. It takes until page 100 for him to finally get around, somewhat, to what the book revolves around. And even after that the point is not all that easy to follow, to see the "great" scientific value of it (though i am sure there is), or to apply to every day life.
We do things in bursts followed by periods of rest or silence. Those bursts make us quite predictable, as compared to random, or possessing absolute free will.
The premise of the book is interesting and as this theory gets developed and proven it's applications may prove themselves to be relevant to our everyday lives.
If you liked Linked (and a lot of people did, and i look forward to reading that book)...don't be fooled by this book. It's long on story, short on science and relevance and, at least for me, doesn't tie the two together in any meaningful way. (less)
Fun book that details the life of a FBI agent who goes undercover to recover some of the world's greatest art and treasures. In fact, I just saw a new...moreFun book that details the life of a FBI agent who goes undercover to recover some of the world's greatest art and treasures. In fact, I just saw a new book out that goes into depth of one of the original "Bill of Rights" that was stolen over 130 years ago and where it went, who had it, who was willing to sell it, at what price, etc. and also the recovery of that work by the author/FBI agent of the book I read, 'Priceless'. He didn't spend a lot of pages on that particular case but it was pretty cool to see how that story came together. But all of his cases were pretty amazing. It is fascinating to see some of the history behind these works of art (and the author, while an FBI agent, turned out to be a true art expert), how and why some people stole the works and how the US government (comparatively to other national governments) didn't really place a high priority on art until about 1995 (and to this day don't place a premium on those cases, 1995 was only the date that the federal government made stealing art, treasure, etc. a federal crime instead of personal property theft).
I love books/stories like these. Incredible lives that these operatives lead and incredible characters that they meet along the way.(less)
I wanted to like this book....i really did. Not b/c i agree with the Tea Party in all that it stands for but b/c I wanted to get a better understandin...moreI wanted to like this book....i really did. Not b/c i agree with the Tea Party in all that it stands for but b/c I wanted to get a better understanding of the Tea Party and why it holds to some of the political ideas (ideals) that it does.
This book really was a failure on a number of levels. First, let's be honest. The Tea Party is not really inclusive, as it claims it is, of democrats, republicans, libertarians, etc. The Tea Party is an ultra conservative fringe of the Republican party. And in fact, it wants to get rid of RINO's (Republican In Name Only), those "republicans" who are too moderate or who actually, gasp, support some ideas, to whatever extent, of their democrat counterparts. According to Dick Armey, the Tea Party wants to take control of the Republican Party. If that were to happen one is left wondering..."what will they then call themselves?" They freely admit that they are leaderless but want to utilize the fine-tune structure that the Republican Party has to offer.
In terms of the subtitle, A Tea Party Manifesto, it provided little to any type of "manifesto". Rather, it gave examples of people who have won various elections, or who have opposed Democrat/liberal plans. But it would have gone so much further if it would have infused those examples with a basic promotion of why a particular candidate or defeating a particular agenda was so important to the ideas of the Tea Party.
At points I did find myself agreeing.....there is a lot of government waste, too much spending with money that we don't have......but please, please don't tell me that you want to cut programs to the most vulnerable of our society when you are unwilling to touch the largest, far and away, budget item out there.....defense/military.
What I found very troubling about the book was it's underlining philosophy. Dick Armey argued in several spots that what drives the Tea Party is an absolute commitment to the individual above the collective. The individual is what is important...what matters.
This is why the movement is so troublesome to me. I can agree with and hold to some of what they do but as a christ-follower who understands community to be essential to who i am and what i am about and i see the NT writers passionate about putting others needs above my own it is at this point where I must part company with the Tea Party. In fact, if the individual and their own desires and their own "pursuit of happiness" is the only thing that matters and what is important and is at the heart of why they do what they do as an unorganized organization....dare i say that they are being unbiblical and something that every Christ-follower must wrestle with on how closely to be aligned with such a movement. When this group highlights and promotes Ayn Rand (especially, Atlas Shrugged) as a 'light' that guides them....one must be concerned....or one must be concerned as a Christ-follower.
So, i wanted to like this book. I really did. But i was left scratching my head. For a manifesto book, i was left wondering, "what do they really want to do....and why". Okay, so you want to get rid of liberals, rino's and take over the republican party....but then what? Where do you want to take our country? Lower taxes, more individual freedoms, repeal health care, leave us alone, (and of course, let us keep our guns!)....but what does that look like? Repeal health care and give us what? Everyone knows we need something different than what we currently have....what does that look like to the Tea Party? Lower taxes....and then how do we pay for some of the programs we currently have (which by the way, I was able to borrow this book at my local, public library (wink, wink))? What does the future look like to the Tea Party? They see us heading down a socialist, marxist, communist, liberal (did i get all of them?) path....but what are they leading us to? How will we get there? And what will it cost us along the way? And, again, when the individual is the center of everything that you revolve your thinking and politics around...i have trouble with this. A question was asked many centuries ago: am I my brother's keeper? And the answer was repeated over and over again in so many different ways: yes, you are. (less)
A great story/account of a place that many around my age (and certainly younger) had no idea even existed. It is truly scary to see the cover up and l...moreA great story/account of a place that many around my age (and certainly younger) had no idea even existed. It is truly scary to see the cover up and lies perpetuated by our government in the name of national security, all the while having seemingly no regard for human life. And this cuts across all political sides. This was an engaging, true and at times surreal story of Rocky Flats and the devastation that did occur, almost occurred and still does occur in some families even today. Rocky Flats made the plutonium pits for nuclear bombs (and if you don't have the pits you don't have a nuclear bomb). But what exactly happened in 1957, 1969, and again in the 90's? Not only that, but what happened there day in and day out that 2 of their buildings would be labeled in the top 10 of most unsafe buildings in America? And why were so many people getting cancer around that area, and why did the citizens of Denver never really know how close they came to a true disaster?
And why would the government (along with Rockwell, EG&G, Dow Chemical) look to suppress evidence of multiple cover-ups? By the way, if you look up Rocky Flats now (Rocky Flats no longer exists in it's original form), you will see that it's name has been changed to Rocky Flats National Wildlife Refuge. Happy camping and hiking. (less)