cover title author avg rating rating my rating date read date added
 
Steve Jobs
4.08
it was amazing
Nov 26, 2011
Nov 09, 2011
 
Onward: How Starbucks Fought for Its Life without Losing Its Soul
3.77
really liked it
May 02, 2011
May 03, 2011
 
Hoopla
4.14
it was amazing
Dec 27, 2010
Dec 27, 2010
 
Zag: The #1 Strategy of High-Performance Brands
4.04
it was amazing
Dec 17, 2008
Nov 26, 2008
 
Ogilvy on Advertising
4.17
really liked it
Feb 15, 2009
May 26, 2008
 
Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture
3.72
it was amazing
Jul 05, 2008
May 26, 2008
 
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
3.98
really liked it
not set
May 26, 2008
 
How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company
3.87
liked it
not set
May 21, 2008
 
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
3.73
really liked it
not set
May 20, 2008
 
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
3.78
it was ok
not set
May 20, 2008
 
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
4.04
really liked it
not set
May 20, 2008
 
Guerrilla Advertising: Unconventional Brand Communication
3.99
it was amazing
not set
May 20, 2008
 
Married to the Brand: Why Consumers Bond with Some Brands for Life
3.18
it was amazing
not set
May 20, 2008
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