This book, I'll admit, is more of a kicks-and-giggles book. Nonetheless, this book is eons beyond any pulp fiction (Like Twilight, which I'm going to...moreThis book, I'll admit, is more of a kicks-and-giggles book. Nonetheless, this book is eons beyond any pulp fiction (Like Twilight, which I'm going to see tonight! :] ). It talks about the power of our subconscious mind, and how sometimes it is our subconscious that picks up on things faster than we realize it.
Gladwell gives the example of a fake statue the Getz Museum was preparing to buy. Skeptical, the museum examined the statue for fourteen months before even telling the dealer yay or nay. Convinced by scientific data, the museum prepared to buy the ancient Greek statue, dating back to 500 B.C. Before it was all finalized though, normal people viewed the statue briefly, and claimed that the statue felt "fresh," and not quite right. Alarmed, the museum took a closer a look, only to find out that the statue was a fake, a very good fake, but a fake nonetheless. The thoughts those people had indicates how sharp our subconscious mind is, and even more so in a brief amount of time.
I'm only a third of the way in, but it has changed the way I think, forever.
Unfortunately I had to return it to the library but I will be picking up this book again very soon in the near future. (less)