Kayne has written a deeply researched book on how to change one’s thinking habits to increase creativity. She shows how the innovative thoughts we allKayne has written a deeply researched book on how to change one’s thinking habits to increase creativity. She shows how the innovative thoughts we all desire to take our businesses and work to the next level are actually not-so-elusive. By drawing on experience with her clients, research into traditional literature, exploring what other innovators are doing, and looking into many other sources (including Strunk & White, pinterest, and other modern technologies) Kayne proves that it is possible to methodically produce innovative thought.
What is innovation? It is the braiding or weaving together of core areas (developing new ideas, engaging in challenging tasks, broadening knowledge, and interacting with stimulating people and places), areas which when specifically worked on, enhance people's ability to innovate.
I also appreciated two aspects of her book. First, reminding us to sleep on it. When I'm trying to solve a sticky issue, I try to do one (or all!) of the following: go for a trail run, knit something, take a nap... this time taken for mediation, me time, or sleep has been shown to help boost creativity. Second, and this should come as no surprise, the inclusion in the appendix of "Discussion and Question Guide for Cat Research" found me head over heels in love. First that it is for cat research, second because of how detailed it is and how by not being just a bland and irreverant focus group but an in-depth interview that includes a request to allow the interviewer to see the owner interact with their cat reminded me that this is a well thought out book.
This book is not for the faint-of-heart. It is not one of those super quick light reading business books that crowd the shelves. It is a valuable resource if you wish you thought a little more differently or you wanted to more systematically refine your approach. I highly recommend it.
I received my ARC of this title through Net Galley....more
This is really two books in one, please do not see the page count (224 pages) and worry that you need to process through that much material to even stThis is really two books in one, please do not see the page count (224 pages) and worry that you need to process through that much material to even start a campaign. Well, you do and it's not going to be easy, but this volume is interwoven with both practical lists and worksheets and tips from those who have succeeded and failed on Kickstarter.
The lessons drawn from both the worksheets and the tips are universal and applicable not just to Kickstarter projects, but most any business or project I can think of. The primary and most important lesson is that if you want to succeed you need to do the work and that it's not going to magically happen overnight.
The other lessons all build upon the need to Do Work. That's not a bad thing! Success is rarely achieved through passive endeavors. There are tools to help you, but they will not do it all for you, you need to do the work.
The other large lesson I felt was prevalent through out is the reminder to be yourself and tell your story. Asking for money isn't easy for many and doing it in a way that isn't slimy may seem impossible. I had a light bulb moment when I read Musician Nano Whitman's own realization: "Oh I can just sing my request to people? I was okay with it." (p 96).
Is there anything missing from this book? There is, however it is something I am as yet unable to put my finger on. I suspect it might be the speed in which social media and the online world changes. In a year, will any of this book still be useful? Yes. I think the stories of successful (and unsuccessful) projects could stand the test of time.
Overall this is an enjoyable quick read and nice concise guidebook for Kickstarter. I also appreciated the resource list of other programs similar to Kickstarter. I recommend this book even if you're just curious about what's involved in a Kickstarter campaign.
Disclaimer: I received this title through my participation in the Library Thing Early Reviewer Program....more
Networking is not easy. For many of us, hearing the words "you just have to market yourself", make us sprint for the shower and soap. We feel like areNetworking is not easy. For many of us, hearing the words "you just have to market yourself", make us sprint for the shower and soap. We feel like are screaming "look at all I do" and that makes us feel dirty and icky. In this approachable book, Tara Swiger has developed an amazing resource that will help you learn how to market your small business in a comfortable way.
With over 34 worksheets and other helpful tips (such as hints for writing your bio) she helps you to refine your message and use the right tools (both online and off) to bring it to your Right People.
While she has written this guide with an eye to those with crafts businesses– I believe strongly that it is for anyone who needs to figure out how to get the message of who they are and what they offer out and in front of their Right People. I believe this so strongly that I started recommending it to my small business clients before I completed the second chapter ("Your Message")!
Swiger writes in an approachable tone and you could see yourself chatting over coffee to find your sweet spot -- the language of your message and how to get it to your people. She does it with some math anyone can do, which appeals to my geeky heart:
To get you to that sweet spot, we’ve got to measure equal parts your awesomeness with equal parts Your People. (page 18)
Tara gets it and what’s even better is that she shares what she’s learned about marketing in a way that isn't overwhelming....more
I was pleasantly surprised. There are lots you can gloss over but there are nuggets that stopped me short and made me rethink my mindset. It isn't syrI was pleasantly surprised. There are lots you can gloss over but there are nuggets that stopped me short and made me rethink my mindset. It isn't syrupy, it isn't all "look-at-me! I make X million a day and I suckered you into buying (or library borrowing) and taking the time (aka $) to read it and there isn't much in it". There is much in it. While the book isn't perfect (something about it is tugging at me but I'm not yet able to define what), it can appeal to a range of individuals, no matter how they define financial freedom-- as reducing debt, as vacation money, or as livable income.
I can't seem to write a review of this without using horrid buzz words (which this book is by-and-large devoid of) so let me just write that I do not regret the time I took out of a very busy Tuesday to read this book and take some notes. I expect my businesses will continue to thank me in the months and years to come. ...more