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Quotes About Branding

Quotes tagged as "branding" (showing 1-30 of 142)
Shannon L. Alder
“True saddness is when someone still thinks your the same person after all these years. They brand you because of their own ego, fear and lack of spirituality. What's sadder is when they are Christian.”
Shannon L. Alder

Howard Schultz
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Jarod Kintz
“I’m world famous. Throughout the globe—north, south, east, and west—there are literally four people who know my name. It’s great to have all four grandparents still living, and widely dispersed around the world.”
Jarod Kintz, This Book Title is Invisible

Jeff Bezos
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos

“Entrepreneur, your last 20 tweets has to be about your brain, brand and business.”
Onyi Anyado

Woodrow Phoenix
“A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)”
Woodrow Phoenix, Plastic Culture: How Japanese Toys Conquered the World

Laura Busche
“I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I’m bringing this up because it’s time to bridge the gap between design and business.”
Laura Busche, Lean Branding

Jarod Kintz
“The best salespeople are not salespeople, they’re people who’ve not only bought the product, but also bought into the idea of the company and the brand.”
Jarod Kintz, Seriously delirious, but not at all serious

“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.”
Gideon Haigh

Ralph Caplan
“We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.”
Ralph Caplan

Al Ries
“Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.”
Al Ries, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Israelmore Ayivor
“Fame is not the reason why brands are created and erected. Be diligent, focused and chain unceasing prayers to God who will continue giving you cheers.”
Israelmore Ayivor, Shaping the dream

“The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.”
Gideon Haigh

Bernard Kelvin Clive
“One’s email address serves as an identity online and speaks volumes about a person; it may be telling potential clients, partners or employers a whole lot about you: to be hired or fired. Unfortunately most send negative signals, indicating that: you are not a serious person - you are immature - Unprofessional, - Uncouth. etc. Take a look at your email address again today, get professional, be ethical, respectful, be admirable”
Bernard Kelvin Clive

“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'

Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”
Gideon Haigh

Israelmore Ayivor
“Submit your brand to the general public. Your brand may be well made, but it has to be well known.”
Israelmore Ayivor, Shaping the dream

“Better to be known for something than be forgotten for nothing.”
John Hegarty, Hegarty on Advertising

“Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.”
John Hegarty, Hegarty on Advertising

“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
John Hegarty, Hegarty on Advertising

Bernard Kelvin Clive
“Audience engagement is critical to the survival of your brand; if you don't engage them you endanger your brand. It's social interaction.”
Bernard Kelvin Clive

Israelmore Ayivor
“When you are isolated and obscured, your achievements may be wonderful but unknown.”
Israelmore Ayivor, Shaping the dream

Laura Busche
“People change, and so do their aspirations, and so should brands.”
Laura Busche, Lean Branding

Naomi Klein
“We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other. When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?”
Naomi Klein

“Strip your website down to the basics and do a few things really well.”
B C Designers

Bernard Kelvin Clive
“The power of the brand is not in the name but what has been invested in that name over the years.”
Bernard Kelvin Clive, REBRAND: The Ultimate Guide to Personal Branding

“Your outcome is not necessarily decided by your income, but by your outlook. To improve your out look, look inwards.”
Roy Smoothe

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