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Quotes About Branding

Quotes tagged as "branding" (showing 1-30 of 57)
“It is often the case not what the brand stands for, but what consumers perceive the brand stands for.”
Sudio Sudarsan

“Brand is a noun. It is a verb. It may be about what we do. But, overall, it is all about what is in the mind – the mind of the consumer and the mind of the employee.”
Sudio Sudarsan

Howard Schultz
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Jeff Bezos
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos

Jarod Kintz
“I’d like to open a restaurant. Would you eat at a place called Filthy’s? 
The name would be better than the food, which in turn would be better than the service.”
Jarod Kintz, Sleepwalking is restercise

Bernard Kelvin Clive
“In this value driven and ‘connection economy’, skills & talents alone are dime-a-dozen, you need to be able to add value to others and build great connections”
Bernard Kelvin Clive, The No Nonsense Guide to Personal Branding for Career Success

“The future of branding is marketing with people, not at them.”
John Morgan

“When Lalit Modi came to the podium after the final of the third Indian Premier League, with minutes ticking away on his reign, he had what few administrators at presentation ceremonies can claim to have enjoyed: a captive audience. What would it be? You won't have Modi to kick around any more, a la Richard Nixon? Old BCCI vice-presidents never die, they just fade away, a la Douglas MacArthur?

Not quite, although Modi, for him, flirted with rhetoric: 'Indian People's League… I have lived a dream… Humble servant of the game.' Then there was the quote from the Bhagavad Gita, which some oblivious viewers may have mistaken for another sponsor (coming soon: the Mahabharata Moment of Success). Finally there came a defiant roar: 'We should not allow this brand to be diluted and we will not.”
Gideon Haigh

Al Ries
“Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.”
Al Ries, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Walter Isaacson
“Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.”
Walter Isaacson, Steve Jobs

Bernard Kelvin Clive
“Personal Branding is the combination of one’s skills and talents to produce value for people that creates an impression, a perception and reputation in the mind of others”
Bernard Kelvin Clive, The No Nonsense Guide to Personal Branding for Career Success

Woodrow Phoenix
“A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)”
Woodrow Phoenix, Plastic Culture: How Japanese Toys Conquered the World

“The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.”
Gideon Haigh

Ralph Caplan
“We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.”
Ralph Caplan

“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'

Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”
Gideon Haigh

“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.”
Gideon Haigh

Amit Kalantri
“First make your business itself a brand and then every product you create will be accepted as a brand.”
Amit Kalantri

Ifeanyi Enoch Onuoha
“You are Younique! Build your unicity, live your uniquity and unleash your uniqueness.”
Ifeanyi Enoch Onuoha

“An entrepreneur is a leader of excellence, trailblazer and pioneer who constantly brings change to their generation.”
Onyi Anyado

Israelmore Ayivor
“For the sake of your dreams, don't create negative brands for yourself, else you scare away opportunities that are meant to be your turning point!”
Israelmore Ayivor, The Great Hand Book of Quotes

“apple brand is the school ,Samsung is a brilliant student”
Jinzo Sloatch

Israelmore Ayivor
“Start lifting your brand off the ground with an excelling mentality becoming best at what you do. You can't afford to be an average person although you may have begun from a level below average”
Israelmore Ayivor, The Great Hand Book of Quotes

Geraldine Solon
“You are your greatest product and behind every book lies an author who wrote it.”
Geraldine Solon, Authorpreneur in Pajamas

Geraldine Solon
“Competition has taught me a lot about branding myself.”
Geraldine Solon, Authorpreneur in Pajamas

“You cannot charge large
If your brand is just like a tyre in a garage
Build your brand, enlarge and take charge
If your brand is always dead as a smart phone battery, start now…. recharge”
Rhymesonny

“Nothing is more memorable than truth beautifully told.”
Rick Julian

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