Quotes About Branding

Quotes tagged as "branding" (showing 1-30 of 222)
Shannon L. Alder
“True saddness is when someone still thinks your the same person after all these years. They brand you because of their own ego, fear and lack of spirituality. What's sadder is when they are Christian.”
Shannon L. Alder

Howard Schultz
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Jeff Bezos
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos

Woodrow Phoenix
“A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)”
Woodrow Phoenix, Plastic Culture: How Japanese Toys Conquered the World

“Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.”
Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem

Shannon L. Alder
“Don't waste your time copying people because not everyone is taking the same test with the same life questions.”
Shannon L. Alder

Ryan Lilly
“A professional headshot in front of a bookshelf says you're an intellectual. A professional headshot peeking though a bookshelf says you're probably under a restraining order.”
Ryan Lilly

Israelmore Ayivor
“Fame is not the reason why brands are created and erected. Be diligent, focused and chain unceasing prayers to God who will continue giving you cheers.”
Israelmore Ayivor, Shaping the dream

Al Ries
“Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.”
Al Ries, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Gideon Haigh
“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'

Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”
Gideon Haigh

Gideon Haigh
“The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.”
Gideon Haigh

Natalya Vorobyova
“I put the bra in brand, and I top it!”
Natalya Vorobyova, Better to be able to love than to be loveable

“It does not matter whether your company does have a good logo or bad logo. What matters most is the way you position your company before your stakeholders. The more you see a logo, the more you like it and you talk about it”
Anoop Raghav

Ralph Caplan
“We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.”
Ralph Caplan

Gideon Haigh
“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.”
Gideon Haigh

Bernard Kelvin Clive
“Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).”
Bernard Kelvin Clive

“What you say is not as important as who you are when you're saying it.”
Bill Baren

“Branding is a verb, ya heard? Now get out there and BE your brand.”
Catrice M. Jackson

“Be intentionally infectious. Make your brand contagiously buzz worthy.”
Catrice M. Jackson

“Don't be a one hit wonder. Daringly disrupt the marketplace again and again.”
Catrice M. Jackson

“Step into the marketplace with some sizzle, spice, spunk and shazam!”
Catrice M. Jackson

“Be sensational, be surprising, and be remarkable. Activate your star power!”
Catrice M. Jackson

“Step into the spotlight and rock the brand of you!”
Catrice M. Jackson

“If your brand isn't visible, it won't be viable.”
Catrice M. Jackson

“When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.”
Catrice M. Jackson

Gregory V. Diehl
“There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.”
Gregory V. Diehl, Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

“A Brand is what a Business/Person does… a Reputation is what people Remember and Share.”
Ted Rubin

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