"In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles."
— Robert Bringhurst (The Elements of Typographic Style)

"Typography is the craft of endowing human language with a durable visual form."
— Robert Bringhurst (The Elements of Typographic Style)

"Readers usually ignore the typographic interface, gliding comfortably along literacy’s habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place, or product."
— Ellen Lupton (Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students)

"Anyone who would letterspace lower case would steal sheep."
— Frederic Goudy

"Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading."
— Ellen Lupton (Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students)

"A man who would letterspace lower case would steal sheep, Frederic Goudy liked to say. If this wisdom needs updating, it is chiefly to add that a woman who would letterspace lower case would steal sheep as well ."
— Robert Bringhurst