"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
— Apple Computer Inc.

"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
— Bill Cosby

"“There are no insect eggs in my food.” Mrs. White reiterated.
“You should use that in your advertising,” Nate suggested."
— Brandon Mull (The Candy Shop War)

"It did what all ads are supposed to do: create an anxiety relievable by purchase."
— David Foster Wallace (Infinite Jest: A Novel)

"Advertising is the modern substitute for argument; its function is to make the worse appear the better."
— George Santayana

"Advertising - A judicious mixture of flattery and threats."
— Stephen Leacock

"...aesthetic isn't simply about good design for good design's sake."
— Noah Kerner

"Once a culture becomes entirely advertising friendly, it seizes to be a culture at all."
— Mark Crispin Miller

"[I]m Internet [ist] Aufmerksamkeit eine echte Ware geworden, die sich bereits im Moment ihrer Entstehung vermarkten lässt."
— Sascha Lobo (Wir nennen es Arbeit)

""As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex." "
— Matthew P. McAllister

"In a culture that is becoming ever more story-stupid, in which a representative of the Coca-Cola company can, with a straight face, pronounce, as he donates a collection of archival Coca-Cola commercials to the Library of Congress, that 'Coca-Cola has become an integral part of people's lives by helping to tell these stories,' it is perhaps not surprising that people have trouble teaching and receiving a novel as complex and flawed as Huck Finn, but it is even more urgent that we learn to look passionately and technically at stories, if only to protect ourselves from the false and manipulative ones being circulated among us."
— George Saunders (The Braindead Megaphone)

"This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion"
— Jean Baudrillard (The Consumer Society: Myths and Structures)

"It is a good thing that women are so easily manipulated. Otherwise, most of us wouldn't be here."
— William Randolph Hearst

"...isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it? "
— David Riesman (The Lonely Crowd, Revised edition: A Study of the Changing American Character)

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
— David Ogilvy

"The consumer isn't a moron. She is your wife."
— David Ogilvy (Confessions of an Advertising Man)

"What you say in advertising is more important than how you say it."
— David Ogilvy (Confessions of an Advertising Man)

"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
— David Ogilvy (Confessions of an Advertising Man)

"Art directors speak in pictures. If you want an art director to understand what you're saying, you need to draw some lines and circles on a piece of paper."
— Nevada Scheffler

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
— David Ogilvie