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“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?”
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
― Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
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Made to Stick: Why Some Ideas Survive and Others Die
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Chip Heath
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Made to Stick: Why Some Ideas Survive and Others Die
by
Chip Heath5,768 ratings, average rating, 799 reviews
buy a copy
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