"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself,
you will succumb in every battle"
— Sun Tzu (The Art of War, Special Edition)

"All warfare is based on deception."
— Sun Tzu

""When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise."
— Sun Tzu

"Thus we may know that there are five essentials for victory: (1)
He will win who knows when to fight and when not to fight. (2) He
will win who knows how to handle both superior and inferior forces.
(3) He will win whose army is animated by the same spirit throughout
all its ranks. (4) He will win who, prepared himself, waits to take
the enemy unprepared. (5) He will win who has military capacity and
is not interfered with by the sovereign."
— Sun Tzu

"People often ask me why my style is so simple. It is, in fact, deceptively simple, for no two sentences are alike. It is clarity that I am striving to attain, not simplicity.

Of course, some people want literature to be difficult and there are writers who like to make their readers toil and sweat. They hope to be taken more seriously that way. I have always tried to achieve a prose that is easy and conversational. And those who think this is simple should try it for themselves."
— Ruskin Bond (The Best of Ruskin Bond)