Scott Kelby

“If you've taken a photo with your camera's pop-up flash, you're probably wondering how camera manufacturers list pop-up flash as a feature and keep a straight face. It's probably because the term "pop-up flash" is actually a marketing phrase dreamed up by a high-powered PR agency, because its original, more descriptive, and more accurate name is actually "the ugly-maker.”


Scott Kelby, The Digital Photography Book
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The Digital Photography Book (Volume 2) The Digital Photography Book by Scott Kelby
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