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Robert B. Cialdini

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”


Robert B. Cialdini, Influence: The Psychology of Persuasion
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Influence: The Psychology of Persuasion Influence: The Psychology of Persuasion by Robert B. Cialdini
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