Robert M. Pirsig

“Programs of a political nature are important end products of social quality that can be effective only if the underlying structure of social values is right. The social values are right only if the individual values are right. The place to improve the world is first in one's heart and head and hands, and then work outward from there. ”


Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values
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