From the Bookshelf of Projectline Book Club

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation
Start date
June 1, 2010
Finish date
June 29, 2010
Discussion leader
Patrick Maxwell
Why we're reading this
It's a pick from Patrick Maxwell for June.

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What Members Thought

Jessie Alan
Jun 29, 2010 Jessie Alan rated it really liked it
I was surprised by how much I liked this book! Don't particularly care for her writing style or sense of humor, but there's no denying that Sally Hogshead is incredibly talented and charismatic.

The fun little exercises in the back are a great way to learn how the triggers are applied to major brands - really solidifies the concepts and gives you some useful tools.

Thanks for recommending and reading with me, Projectline.
Ally Hollinger
Jun 21, 2010 Ally Hollinger is currently reading it
Charles Sipe
Mar 19, 2013 Charles Sipe rated it liked it
Jeremy Russell
Feb 25, 2013 Jeremy Russell marked it as to-read
Shelves: default
Kim Flanery-Rye
Jun 18, 2010 Kim Flanery-Rye is currently reading it
Jun 02, 2010 Anika marked it as to-read
Carole Magouyrk
May 26, 2010 Carole Magouyrk rated it it was ok