Book Giveaway For Marketing in the Round: Multichannel Approaches in the Post-Social Media Era

[close] Geoff Livingston is giving away 10 autographed copies of his most recent book, Marketing in the Round (co-authored with Gini Dietrich).

This well-reviewed book discusses how to break down organizational silos and build a marketing round to deploy integrated multichannel communications strategies.

New developments and expansion always bring wild experimentation and change. Though social and now mobile media have become more familiar, communicators struggle with these channels within the marketing context.

Integrated multichannel marketing communications remains the key to successful deployment of new media. That means bringing classic integration strategies and approaches back into the modern marketing conversation.

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