Goodreads helps you keep track of books you want to read.
Start by marking “Conversion Optimization: The Art and Science of Converting Prospects to Customers” as Want to Read:
Conversion Optimization: The Art and Science of Converting Prospects to Customers
Enlarge cover
Rate this book
Clear rating
Open Preview

Conversion Optimization: The Art and Science of Converting Prospects to Customers

3.88  ·  Rating Details  ·  51 Ratings  ·  4 Reviews
How do you turn website visitors into customers?

"Conversion Optimization" offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're i
...more
ebook, 272 pages
Published May 27th 2014 by O'Reilly Media (first published October 15th 2010)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Conversion Optimization, please sign up.

Be the first to ask a question about Conversion Optimization

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 147)
filter  |  sort: default (?)  |  Rating Details
Paul DeBusschere
This is a short book packed with guidance on how to make your website a successful endeavor. The authors walk you through the basics of measuring your website's performance, explaining the meaning behind key metrics such as bounce rate, exit rate, and, of course, conversion rate, among others.

The authors shy away from providing short-cuts to success, preferring instead to outline the approach they take with their own customers in improving performance. The main takeaway is that improving a websi
...more
Yuri Titov
Apr 15, 2013 Yuri Titov rated it really liked it  ·  review of another edition
Good enough to start conversion optimization in a more professional way.

Really "next level" book covering almost all essential parts of conversion optimization.

Only 4 from 5 just because sometimes it's hard to understand what is the main point of the case.
Tsvetalin
Jan 09, 2011 Tsvetalin rated it really liked it  ·  review of another edition
Interesting book. I was able to learn many new things, but I am absolutely newbie in this field, so if you have experience and know about Personas creation and FUDs, I doubt that you will find something new. But nevertheless a good book. Recommended
Fred Zimny
Feb 02, 2012 Fred Zimny rated it really liked it  ·  review of another edition
Read the first 3 chapters and the final chapter in case you are into marketing/sales

If not, read all a good read with excellent examples
Ola Olusoga
Ola Olusoga marked it as to-read
Jun 03, 2016
Anna
Anna marked it as to-read
May 30, 2016
Andrew Savitz
Andrew Savitz marked it as to-read
May 08, 2016
Eduardo Esparza
Eduardo Esparza rated it really liked it
May 07, 2016
Nick Warren
Nick Warren rated it liked it
May 04, 2016
valerie
valerie marked it as to-read
Apr 16, 2016
Salman
Salman added it
Apr 12, 2016
Eleanor Hughes
Eleanor Hughes marked it as to-read
Apr 09, 2016
Daniel
Daniel marked it as to-read
Apr 06, 2016
Dilyana
Dilyana marked it as to-read
Mar 19, 2016
Wahyu Awaludin
Wahyu Awaludin marked it as to-read
Feb 26, 2016
José Fernandes
José Fernandes rated it it was amazing
Feb 07, 2016
Sara Tsbh
Sara Tsbh is currently reading it
Feb 29, 2016
Glenn Glerum
Glenn Glerum marked it as to-read
Jan 11, 2016
Aldi
Aldi marked it as to-read
Jan 07, 2016
Rifqi
Rifqi added it
Feb 25, 2016
Rossella Cenini
Rossella Cenini rated it really liked it
Dec 25, 2015
Hayden
Hayden rated it liked it
Dec 22, 2015
Tania
Tania rated it really liked it
Dec 18, 2015
Jason D Moon
Jason D Moon marked it as to-read
Dec 16, 2015
John
John marked it as to-read
Nov 08, 2015
Alan Ho
Alan Ho marked it as to-read
Jan 08, 2016
Priyanka
Priyanka rated it it was ok
Oct 07, 2015
Alexey Shkurko
Alexey Shkurko rated it really liked it
Sep 27, 2015
42piratas
42piratas marked it as to-read
Sep 27, 2015
« previous 1 3 4 5 next »
There are no discussion topics on this book yet. Be the first to start one »
4147563
Author, Founder of Invesp, Conversion Optimization Firm.
Studied in The University of Texas at Austin.
More about Khalid Saleh...

Share This Book



“The primary conversion goal on a page drives all of its elements, including copy, design, and layout. Goals that distract visitors from the primary conversion goal should be reworked or removed. Never lose focus of your main objective on the site (conversion). When you lose focus, your conversion rates will drop. It’s that simple.” 0 likes
More quotes…