Conversion Optimization: The Art and Science of Converting Prospects to Customers
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Conversion Optimization: The Art and Science of Converting Prospects to Customers

3.86 of 5 stars 3.86  ·  rating details  ·  29 ratings  ·  4 reviews
How do you turn website visitors into customers?

"Conversion Optimization" offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're i...more
ebook, 272 pages
Published November 1st 2010 by O'Reilly Media (first published October 15th 2010)
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Paul DeBusschere
This is a short book packed with guidance on how to make your website a successful endeavor. The authors walk you through the basics of measuring your website's performance, explaining the meaning behind key metrics such as bounce rate, exit rate, and, of course, conversion rate, among others.

The authors shy away from providing short-cuts to success, preferring instead to outline the approach they take with their own customers in improving performance. The main takeaway is that improving a websi...more
Yuri Titov
Good enough to start conversion optimization in a more professional way.

Really "next level" book covering almost all essential parts of conversion optimization.

Only 4 from 5 just because sometimes it's hard to understand what is the main point of the case.
Interesting book. I was able to learn many new things, but I am absolutely newbie in this field, so if you have experience and know about Personas creation and FUDs, I doubt that you will find something new. But nevertheless a good book. Recommended
Fred Zimny
Read the first 3 chapters and the final chapter in case you are into marketing/sales

If not, read all a good read with excellent examples
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Author, Founder of Invesp, Conversion Optimization Firm.
Studied in The University of Texas at Austin.
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