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Conversion Optimization: The Art and Science of Converting Prospects to Customers

3.88  ·  Rating Details  ·  51 Ratings  ·  4 Reviews
How do you turn website visitors into customers?

"Conversion Optimization" offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're i
ebook, 272 pages
Published May 27th 2014 by O'Reilly Media (first published October 15th 2010)
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Paul DeBusschere
This is a short book packed with guidance on how to make your website a successful endeavor. The authors walk you through the basics of measuring your website's performance, explaining the meaning behind key metrics such as bounce rate, exit rate, and, of course, conversion rate, among others.

The authors shy away from providing short-cuts to success, preferring instead to outline the approach they take with their own customers in improving performance. The main takeaway is that improving a websi
Yuri Titov
Apr 15, 2013 Yuri Titov rated it really liked it  ·  review of another edition
Good enough to start conversion optimization in a more professional way.

Really "next level" book covering almost all essential parts of conversion optimization.

Only 4 from 5 just because sometimes it's hard to understand what is the main point of the case.
Jan 09, 2011 Tsvetalin rated it really liked it  ·  review of another edition
Interesting book. I was able to learn many new things, but I am absolutely newbie in this field, so if you have experience and know about Personas creation and FUDs, I doubt that you will find something new. But nevertheless a good book. Recommended
Fred Zimny
Feb 02, 2012 Fred Zimny rated it really liked it  ·  review of another edition
Read the first 3 chapters and the final chapter in case you are into marketing/sales

If not, read all a good read with excellent examples
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Author, Founder of Invesp, Conversion Optimization Firm.
Studied in The University of Texas at Austin.
More about Khalid Saleh...

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“The primary conversion goal on a page drives all of its elements, including copy, design, and layout. Goals that distract visitors from the primary conversion goal should be reworked or removed. Never lose focus of your main objective on the site (conversion). When you lose focus, your conversion rates will drop. It’s that simple.” 0 likes
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