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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

4.03  ·  Rating Details  ·  58 Ratings  ·  7 Reviews
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS ...more
ebook, 344 pages
Published May 1st 2009 by Glazer Kennedy Publishing (first published 2009)
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John Jamieson
Mar 10, 2015 John Jamieson rated it it was amazing  ·  review of another edition
Great! This is a must read for all interested in business and marketing.
Shelley
Mar 21, 2015 Shelley rated it it was ok  ·  review of another edition
really poor advertising book. examples are not only outrageous but virtually impossible to borrow unless you're selling something unemotional like cars or furniture or suits. if you're selling services or 'soft goods' then these kinds of promotions would be out of place. entirely. imagine martha stewart's new bakery in NYC using a man in a gorilla suit to get more foot traffic. i think not.
Greg Noland
Jul 28, 2015 Greg Noland rated it it was amazing  ·  review of another edition
I loved the ideas in this book, and one of those you will keep coming back to over and over again, read for 5 minutes, and you instantly think of a new way to get your business moving again. Valuable for everyone who is serious about developing their business profits.
Mark Fotohabadi
Bill Glazer is a master marketer and this book was more of a published swipe file of his work or GKIC clients. Worth having as a reference for sequential marketing campaigns.
Will Jeffries
Apr 25, 2011 Will Jeffries rated it it was amazing  ·  review of another edition
This guy is quite good. A very fun read.
Roger
Apr 04, 2013 Roger rated it it was amazing  ·  review of another edition
Full of great "out of the box" ideas!
Daniel Morris
Sep 16, 2012 Daniel Morris rated it really liked it  ·  review of another edition
This book rocks!
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