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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
by Bill Glazer
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in a very OUTRAGEOUS ...more
ebook, 344 pages
Published May 1st 2009 by Glazer Kennedy Publishing
(first published 2009)
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really poor advertising book. examples are not only outrageous but virtually impossible to borrow unless you're selling something unemotional like cars or furniture or suits. if you're selling services or 'soft goods' then these kinds of promotions would be out of place. entirely. imagine martha stewart's new bakery in NYC using a man in a gorilla suit to get more foot traffic. i think not.
I loved the ideas in this book, and one of those you will keep coming back to over and over again, read for 5 minutes, and you instantly think of a new way to get your business moving again. Valuable for everyone who is serious about developing their business profits.