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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

4.11  ·  Rating Details ·  781 Ratings  ·  38 Reviews
What happens when you ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book exami ...more
Paperback, 240 pages
Published June 25th 2011 by New Riders Publishing (first published May 12th 2011)
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Don't Make Me Think! by Steve KrugThe Elements of User Experience by Jesse James GarrettAbout Face 3 by Alan CooperSeductive Interaction Design by Stephen P. AndersonWeb Form Design by Luke Wroblewski
UX bookshelf
4th out of 61 books — 12 voters
Made to Stick by Chip HeathThe Design of Everyday Things by Donald A. NormanDesigning Interfaces by Jenifer TidwellZero to One by Blake  MastersThinking, Fast and Slow by Daniel Kahneman
Design Bookshelf
30th out of 36 books — 1 voter

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Community Reviews

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Ray DeLaPena
Sep 21, 2011 Ray DeLaPena rated it it was amazing
Great read! This belongs on the shelf with Don't Make me Think and The Design of Everyday Things. It's a quick read but what it communicates is invaluable and will change the way you design. My only issue is with the references being so temporal. In 10 years I don't know if people will know wat MailChimp is (Sorry MailChimp) but the information in the book is timeless.
Graham Herrli
This book is very similar to Designing for Emotion by Aarron Walter, but longer, packed full of even more concrete examples, and making a more direct effort to tie each example to universal psychological principles such as our love of pattern recognition and set completion or our need to reciprocate generosity.

Anderson shows how when you interact with a website, it's a lot like interacting with a stranger you've just met for the first time. In both cases, you don't want to ask for too much pers
Jun 09, 2014 Tony rated it it was amazing
I purchased this book when looking for practical design advice for my new software startup. I spent some time researching various titles before finally settling on this book. Seductive Interaction Design did not disappoint! Despite being a relatively small book, it is filled with lots of useful tips, suggestions and anecdotes. I've found other software-oriented books to be heavy in theory but light in real world value. This book managed to include a bit of theory but plenty of clear examples of ...more
Mar 17, 2014 Mikal rated it really liked it
Seductive Interaction Design is more than a provocative title. It's a book that is surprisingly grounded in human behavior and psychology-- brought together in practical comprehensible terms and chapters.

The sequencing and pacing of this book is just right to get you inspired by the opportunities to make your website more enticing. Where it excels, compared to Designing for Emotion for example, is it doesn't ever become focused on emotion as the outcome. Seductive IxD maintains the perspective t
Jun 28, 2015 Jennifer rated it liked it
Shelves: 2015-reads
Anderson puts psychology and technology in a blender and hits frappé in this short and highly-readable primer on interactive design. In chapters thick with practical examples, he covers the basics of aesthetics (particularly as it relates to user experience), persuasive technology, and gamification, all in a laid-back conversational tone. Color illustrations abound, allowing readers to actually see the design elements Anderson discusses in action, as it were.

Given that I read this for a class, I
Jul 24, 2014 La rated it liked it
Full of examples and stories, a very useful and inspiring book. It only gets three stars from me though, due to the amazing number of spelling and grammatical errors. What went wrong with the editing process?
Feb 12, 2015 Way rated it it was amazing
A short but example- and visual-packed read, Seductive Interaction Design ties together a lot of current psychological reasoning behind motivation, drive, and what creates a "seductive" or addictive, enticing interface. It has a lot of great references to other books that dive in detail and gives a lot of actionable information on how to design interfaces that encourage fun and play in a way that emphasizes the original product. It's a great complement to Hooked: A Guide to Building Habit-Formin ...more
Nov 18, 2012 Dadivx rated it really liked it  ·  review of another edition
I had really high expectations on this book. Not so long ago I read "The Design of Everyday things" and I was hoping that this one was focused on online applications. Actually it is, but I had to say that I felt a bit disappointed as I found some of the examples from the beginning of the book just too silly. However, the book has some really interesting thoughts and it does the purpose the writer intended, which is to inspire, to give ideas and clues of how a website can attract more users and w ...more
Mar 19, 2013 Sandro rated it really liked it
Very nice book. The way that it is written makes it easy to read and understand. The frequent relations between romantic seduction and interface/design seduction are often quite ingenious.

I particularly enjoyed the last chapter of the book that gives a larger focus to questions surrounding the area of gamification. It is a really direct book most of the times where the author shows that he knows what is really important and what are the questions that he is trying to somewhat answer with is book
Louis W
Jul 09, 2014 Louis W rated it liked it
This book is about what motivates people to use certain websites and software applications. It taught me that the reason I use GoodReads is that I'm someone who needs to constantly trumpet my book reading ability in order to make reading worthwhile. The lesson here being, I suppose, that when you want painful personal epiphanies about your intellectual limits, there's nothing like good old interaction design manuals.
Marcel de Leeuwe
Jun 15, 2013 Marcel de Leeuwe rated it it was amazing
10 years ago I really was into books about HCI, like the ones from Jakob Nielsen and Albert Badre. This book is a next step into designing useful and involving user experiences.

It is not so much about functional or graphical usability (although it also covers some of these aspects) but more about influencing users and seduce them towards certain behaviour within the site, app etc. Anderson writes in a very accessible way with lots of real life examples and covers subject like the influence of wo
Aug 11, 2015 Charles rated it liked it
Some great concepts and meaningful examples but I found that a lot of the chapters were fairly repetitive. I will add that the mnemonics were quite interesting.
Ko Matsuo
Aug 15, 2014 Ko Matsuo rated it liked it
Some really good insights about design. Not the easiest read but some sections are really good. I found the sections on humor and gaming to be especially useful.
Jun 05, 2014 Ann rated it liked it
Lots of references to studies, many ideas more relatable to social sites, peer comparison. Though many ideas also that can be used on other types of web sites.
Rachel Bayles
Jun 29, 2015 Rachel Bayles rated it liked it
Lots of examples. There is a nice tone to the book from the author's enthusiasm, but it is more like an extended magazine article.
Mar 18, 2012 Stringy rated it really liked it
For me, this is a great partner to Giles Colborne's 'Simple and Usable' as a way of making interfaces that don't make your audience groan at the thought of using your website. I'll confess that I thought it'd be more about the hard-sell, but there's nothing sleazy or dodgy about the methods shown here.

I also liked that it focused on practical steps to finding out what would engage and delight your particular customers, rather than a one-size-fits-all approach, or endless proofs of Why without an
Nelson Zagalo
Apr 13, 2015 Nelson Zagalo rated it really liked it
Very interesting book about the psychology of Interaction Design. Anderson does a very good job in adapting the Maslow pyramid of needs to a pyramid of the needs of the interaction design and user experience. The rest of the book fails in building a consistent framework to support this pyramid, mostly serving recipes after recipes for the design of interaction taking into account human cognition.

The book serves as an interesting introduction to the topic, but stays at the surface, even if for a
Great book. Very useful and practical, and written in a pleasant style, which is not dry.
Mar 17, 2014 Sarah rated it it was ok
Apparently many people liked this book. I was not one of them.

The writing style was bland and overly conversational, fraught with "sometimes people kind of"s and "this might show slight increases for some users"ses. All the text was heavily qualified and mostly unsupported by data. The experiments and excerpted interviews were interesting, but I felt like they were mostly filler--they didn't really contribute substantial weight to the (few) arguments made in the text.
Jul 21, 2016 Cigdem rated it it was amazing
It's a must-read if you're into usability and user experience design.
Apr 01, 2016 Tyler rated it really liked it
Shelves: 2016
Lots of great insights and tie-ins to cognitive psychology that made it more valuable and immediately useful. Definitely need to read.
Oct 09, 2011 Jodi rated it it was amazing
I love Stephen's work and was excited that he finally wrote a book. Part of the reason I love his work is because I share the opinion that, at a high level, can be described as "going with the flow". He looks to leverage the way people think about things and actually do them when he designs a product. I feel like that's the way to be successful in anything, so I think he's spot on. The book itself is chock full of examples and data, which are extra helpful. Good stuff for anyone in product desig ...more
this is a great book, it helped mr to understand things that we ser every day and still its hard for us to notice.
web design is not really my forte, considering im an illustrator, but despite anderson sayin this book aplies to web and computers i have to say some of the things do apply on other areas of design outside the web; the others, are good to know and keep in mind anyway
Gary Burke
May 10, 2013 Gary Burke rated it it was amazing
A lot of examples and case studies (some of which from now-defunct sites - good UX alone does not save you) - about how to create delighted users. It's not as easy as it seems and it's very easy to backfire - but this book is a must-read for any designers and developers who want to improve their site's user experience.
Ardavan Mir
Jul 22, 2015 Ardavan Mir rated it really liked it
A very well gathered collection of psychological theories and behavioral studies that will result in delight or seduction as he calls it. The book is very easy to read with lots of examples.

Although I didn't like the book design because of vibrant colors and flamboyant chapter headings.
Jessica Rensing
Overall this was a descent book. It remained mostly high-level, which was a bit disappointing. Also it has been quite a few years since being written so there are a few dated example.
Mar 26, 2013 Andreas rated it really liked it
Shelves: usability
Especially section 4 is interesting, where you learn some methods how you can gamify your applications. Not merely by adding badges, but by uncovering why your application is fun to use. So there are some good processes for real gamification.
Krista Lacida
Jun 07, 2015 Krista Lacida rated it it was amazing
Shelves: happy-hour
Adding game design to work. Now that will be something. :) Will read it again after 2 months.
May 15, 2015 Jan rated it it was amazing
Shelves: ix-design
Pragmatic clarification of most of the psychological aspects of web design. Ironically, I see this book as the best book about gamification.
Mohamad El-husseini
Mar 25, 2016 Mohamad El-husseini rated it liked it
Hardly anything unknown or which couldn't be found on the internet at large. By 2016 standards, the contents of this book are trite.
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Stephen P. Anderson is a speaker and consultant based out of Dallas, Texas. He spends unhealthy amounts of time thinking about design, psychology and leading intrapreneurial teams—topics he frequently speaks about at national and international events.

Stephen recently published the Mental Notes card deck, a tool to help businesses use psychology to design better experiences. And, he’s currently wri
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“I think it's more accurate to think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake.” 1 likes
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