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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

4.11 of 5 stars 4.11  ·  rating details  ·  391 ratings  ·  25 reviews
What happens when you've built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book exami...more
Paperback, 240 pages
Published June 15th 2011 by New Riders Publishing (first published May 12th 2011)
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Don't Make Me Think! by Steve KrugThe Elements of User Experience by Jesse James GarrettAbout Face 3 by Alan CooperWeb Form Design by Luke WroblewskiLean UX by Jeff Gothelf
UX bookshelf
32nd out of 55 books — 7 voters
The Design of Everyday Things by Donald A. NormanDon't Make Me Think by Steve KrugUniversal Principles of Design by William LidwellThe Visual Display of Quantitative Information by Edward R. TufteSimple and Usable Web, Mobile, and Interaction Design by Giles Colborne
UX books
29th out of 43 books — 65 voters


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Graham Herrli
This book is very similar to Designing for Emotion by Aarron Walter, but longer, packed full of even more concrete examples, and making a more direct effort to tie each example to universal psychological principles such as our love of pattern recognition and set completion or our need to reciprocate generosity.

Anderson shows how when you interact with a website, it's a lot like interacting with a stranger you've just met for the first time. In both cases, you don't want to ask for too much pers...more
Mikal
Seductive Interaction Design is more than a provocative title. It's a book that is surprisingly grounded in human behavior and psychology-- brought together in practical comprehensible terms and chapters.

The sequencing and pacing of this book is just right to get you inspired by the opportunities to make your website more enticing. Where it excels, compared to Designing for Emotion for example, is it doesn't ever become focused on emotion as the outcome. Seductive IxD maintains the perspective t...more
Ray DeLaPena
Great read! This belongs on the shelf with Don't Make me Think and The Design of Everyday Things. It's a quick read but what it communicates is invaluable and will change the way you design. My only issue is with the references being so temporal. In 10 years I don't know if people will know wat MailChimp is (Sorry MailChimp) but the information in the book is timeless.
Tony
I purchased this book when looking for practical design advice for my new software startup. I spent some time researching various titles before finally settling on this book. Seductive Interaction Design did not disappoint! Despite being a relatively small book, it is filled with lots of useful tips, suggestions and anecdotes. I've found other software-oriented books to be heavy in theory but light in real world value. This book managed to include a bit of theory but plenty of clear examples of...more
Dadivx
I had really high expectations on this book. Not so long ago I read "The Design of Everyday things" and I was hoping that this one was focused on online applications. Actually it is, but I had to say that I felt a bit disappointed as I found some of the examples from the beginning of the book just too silly. However, the book has some really interesting thoughts and it does the purpose the writer intended, which is to inspire, to give ideas and clues of how a website can attract more users and w...more
Sandro
Very nice book. The way that it is written makes it easy to read and understand. The frequent relations between romantic seduction and interface/design seduction are often quite ingenious.

I particularly enjoyed the last chapter of the book that gives a larger focus to questions surrounding the area of gamification. It is a really direct book most of the times where the author shows that he knows what is really important and what are the questions that he is trying to somewhat answer with is book...more
Louis W
This book is about what motivates people to use certain websites and software applications. It taught me that the reason I use GoodReads is that I'm someone who needs to constantly trumpet my book reading ability in order to make reading worthwhile. The lesson here being, I suppose, that when you want painful personal epiphanies about your intellectual limits, there's nothing like good old interaction design manuals.
Marcel de Leeuwe
10 years ago I really was into books about HCI, like the ones from Jakob Nielsen and Albert Badre. This book is a next step into designing useful and involving user experiences.

It is not so much about functional or graphical usability (although it also covers some of these aspects) but more about influencing users and seduce them towards certain behaviour within the site, app etc. Anderson writes in a very accessible way with lots of real life examples and covers subject like the influence of wo...more
La
Full of examples and stories, a very useful and inspiring book. It only gets three stars from me though, due to the amazing number of spelling and grammatical errors. What went wrong with the editing process?
Ko Matsuo
Some really good insights about design. Not the easiest read but some sections are really good. I found the sections on humor and gaming to be especially useful.
Ann
Lots of references to studies, many ideas more relatable to social sites, peer comparison. Though many ideas also that can be used on other types of web sites.
Stringy
For me, this is a great partner to Giles Colborne's 'Simple and Usable' as a way of making interfaces that don't make your audience groan at the thought of using your website. I'll confess that I thought it'd be more about the hard-sell, but there's nothing sleazy or dodgy about the methods shown here.

I also liked that it focused on practical steps to finding out what would engage and delight your particular customers, rather than a one-size-fits-all approach, or endless proofs of Why without an...more
Sarah
Apparently many people liked this book. I was not one of them.

The writing style was bland and overly conversational, fraught with "sometimes people kind of"s and "this might show slight increases for some users"ses. All the text was heavily qualified and mostly unsupported by data. The experiments and excerpted interviews were interesting, but I felt like they were mostly filler--they didn't really contribute substantial weight to the (few) arguments made in the text.
Jodi
I love Stephen's work and was excited that he finally wrote a book. Part of the reason I love his work is because I share the opinion that, at a high level, can be described as "going with the flow". He looks to leverage the way people think about things and actually do them when he designs a product. I feel like that's the way to be successful in anything, so I think he's spot on. The book itself is chock full of examples and data, which are extra helpful. Good stuff for anyone in product desig...more
Gary Burke
A lot of examples and case studies (some of which from now-defunct sites - good UX alone does not save you) - about how to create delighted users. It's not as easy as it seems and it's very easy to backfire - but this book is a must-read for any designers and developers who want to improve their site's user experience.
Jan
Pragmatic clarification of most of the psychological aspects of web design. Ironically, I see this book as the best book about gamification.
Andreas
Especially section 4 is interesting, where you learn some methods how you can gamify your applications. Not merely by adding badges, but by uncovering why your application is fun to use. So there are some good processes for real gamification.
Ninakix
nothing that revolutionary in here, but it presents fun ways of looking at things and is an easy read. I read it before bed.
Wendy Sheridan
Comprehensive. Provides a good information base about human behavior as related to interaction design.
Rose
Aug 20, 2013 Rose added it
well written, engaging and very insightful. Some great ideas for interface/experience design
Stanislav Grinapol
Allot of good insight into the psychological aspect of design and user experience.
Ian Soper
Excellent book on designing products that compel users to action.
Jeffry van der Goot
Some really inspiring ideas in this book. Definitely made me think.
Chris McDonnell
(I'll review the book in a couple days when I get a chance)
Rene
Very useful.
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Stephen P. Anderson is a speaker and consultant based out of Dallas, Texas. He spends unhealthy amounts of time thinking about design, psychology and leading intrapreneurial teams—topics he frequently speaks about at national and international events.

Stephen recently published the Mental Notes card deck, a tool to help businesses use psychology to design better experiences. And, he’s currently wri...more
More about Stephen P. Anderson...
Diseño que seduce Přitažlivý interaktivní design: Jak vytvářet uživatelsky přívětivé weby a aplikace

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