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Principles of Behavior Modification
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Principles of Behavior Modification

3.93 of 5 stars 3.93  ·  rating details  ·  15 ratings  ·  0 reviews
Dr Bandura presents basic psychological
principles governing human thought and
behavior within the conceptual framework
of social learning.

This theory emphasizes the prominent roles played by vicarious, symbolic, and self-regulatory processes in psychological functioning.

Dr Bandura believes the reason for the sustained interest in this book is because it provided a unified
Published July 1st 1969 by Holt, Rinehart and Winston, Inc.
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