This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get you...
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reviews
Mar 02, 2009
Donna
rated it: 
Even though I'm not in the PR business, it was a delight reading about the development of Peter Shankman's PR philosophy and the process he uses to create imaginative and entertaining PR stunts. The book is a primer detailing the fundamentals ("more basic than the basics") and the basics of event driven public relations. What makes it so entertaining is that the world of PR becomes accessable through the back story of Shankman's office, personal life, and musings about why something
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Sep 16, 2010
Linnae
rated it: 
Perhaps my local librarians should read this book--I hear funding is a little short lately. :)
Engaging style. For me it was an interesting look inside the world of PR, especially how that world relates to journalism and media coverage. Although I most likely won't need to do any PR stunts myself any time soon, I will use his ideas on boosting creativity and breaking out of a rut in your thinking.
Engaging style. For me it was an interesting look inside the world of PR, especially how that world relates to journalism and media coverage. Although I most likely won't need to do any PR stunts myself any time soon, I will use his ideas on boosting creativity and breaking out of a rut in your thinking.
Sep 21, 2011
Chavi
rated it: 
Easy and fun to read.
Encouraging and useful for someone already working in PR but stuck in a rut.
Not tremendously practical for people who like to sleep once in a while.
A lot of horn tooting.
Less technique and more pep talking.
(Or maybe I'm exactly the person who the author is trying to rouse from their humdrum stupor.)
Peter Shankman is still one of my heroes and want to read the rest of his books. If I can't be him at least I can spout knowingly and knowledg More...
Encouraging and useful for someone already working in PR but stuck in a rut.
Not tremendously practical for people who like to sleep once in a while.
A lot of horn tooting.
Less technique and more pep talking.
(Or maybe I'm exactly the person who the author is trying to rouse from their humdrum stupor.)
Peter Shankman is still one of my heroes and want to read the rest of his books. If I can't be him at least I can spout knowingly and knowledg More...
Sep 13, 2009
Jessica
rated it:
Really great writing style and insight into the world of PR and how to stand out. I liked it so much, I'm getting a copy for my CEO to read :)
Mar 24, 2010
Jennifer
rated it: 
This book gave me just the shot of inspiration I needed for my own business and for my clients!
Sep 06, 2008
Great book. Really inspiring. Main point has to be this; don't be afraid to be different. Couldn't put it down. Love the "rules" sections. Will be a great reference for those upcomming PR stunts.
Jun 24, 2010
Danielle
rated it:
This book was a wonderful reminder of the feeling that got me into Public Relations in the first place. I highly recommend it to PR pros who need a shot of inspiration.
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