false 993049 2 According to marketing maven and <I>Purple Cow</I> author Seth Godin, the "Television Industrial Complex"--and its nasty habit of interrupting people with advertisements for things they don't want--is dead. Innovation is cheaper than advertising, advises Godin who defines the "free prize" with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperware parties and portable shredding trucks. He explains "Design matters, style matters, extras matter." <p> The largest portion of the book is devoted to how to sell an idea to your organization. His specific tactics range from irreverent, (let them pee on your ideas) to practical (how to build a prototype). One standout chapter explains how brainstorming can become boring. His alternative, "edgecraft," involves divergent thinking to add something remarkable to your product. His long grocery list of edges (safety, equality, invisibility, and hours of operation) suggest a genuine marketing manifesto. The ideas are bold and insightful, but can suffer from being presented in less than logical order. The book is also diminished by Godin's self-marketing, from using terminology in his previous books to naming key ideas after himself. These advertisements are unnecessary. This nervy little volume is bound to mother many inventions. <I>--Barbara Mackoff</I> 978544 1 8 2004 Free Prize Inside: The Next Big Marketing Idea total:114|5:23|4:47|3:37|2:6|1:1| 114 427 172 6 4 0 false false Tue Mar 01 00:00:00 -0800 2005 Sat Dec 27 17:04:46 -0800 2008 Sat Dec 27 17:07:07 -0800 2008 2 4 0 false false Wed Nov 04 00:00:00 -0800 2009 Mon Nov 02 17:05:07 -0800 2009 Wed Nov 04 11:29:46 -0800 2009 4 0 false false Thu Aug 16 00:00:00 -0700 2007 Mon Jun 15 12:26:05 -0700 2009 Mon Jun 15 12:29:38 -0700 2009 1 0 false false Wed Jan 21 13:45:23 -0800 2009 Wed Jan 21 13:45:41 -0800 2009 3 0 false false Tue Oct 14 00:00:00 -0700 2008 Fri Oct 10 10:47:08 -0700 2008 Mon Mar 30 20:35:29 -0700 2009 business popcorn, light and airy, but a good snack when you need it.]]> 5 0 false false Tue May 20 05:53:04 -0700 2008 Tue May 20 05:54:53 -0700 2008 0 0 false false Mon Nov 09 09:41:13 -0800 2009 Mon Nov 09 09:41:13 -0800 2009 0 0 false false Sun Nov 08 16:54:56 -0800 2009 Sun Nov 08 16:54:56 -0800 2009 5 0 true false Wed Nov 04 21:36:58 -0800 2009 Wed Nov 04 21:37:06 -0800 2009 1 0 0 false false Sat Oct 31 18:26:19 -0700 2009 Sat Oct 31 18:26:19 -0700 2009 0 0 false false Tue Oct 27 14:26:00 -0700 2009 Tue Oct 27 14:26:05 -0700 2009 0 0 false false Mon Oct 26 20:52:08 -0700 2009 Mon Oct 26 20:52:08 -0700 2009 0 0 false false Mon Oct 26 05:44:11 -0700 2009 Mon Oct 26 05:44:11 -0700 2009 0 0 false false Sat Oct 10 16:59:05 -0700 2009 Sat Oct 10 16:59:05 -0700 2009 0 0 false false Sun Oct 04 13:06:33 -0700 2009 Sun Oct 04 13:06:33 -0700 2009 0 0 false false Tue Sep 29 20:26:00 -0700 2009 Tue Sep 29 20:26:00 -0700 2009 5 0 false false Wed Sep 23 14:34:05 -0700 2009 Wed Sep 23 14:34:05 -0700 2009 3 0 false false Sun Sep 20 16:32:52 -0700 2009 Sun Sep 20 16:32:52 -0700 2009 5 0 false false Fri Sep 11 18:48:10 -0700 2009 Fri Sep 11 18:48:10 -0700 2009 4 0 false false Tue Sep 08 18:48:07 -0700 2009 Tue Sep 08 18:48:07 -0700 2009