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Free Prize Inside: The Next Big Marketing Idea
by
Seth Godin
Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practic...more
Hardcover, 256 pages
Published
August 1st 2004
by Portfolio Hardcover
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There is a considerable amount of good information contained within these pages. However, there also is a fair deal of fluff. I normally try to review books as soon as I read, them but this one I completed about a month ago. Sorry to say not much stuck with me, which is never a good sign. Looking back through my dog-eared pages, I did like Godin's thoughts on Edgecraft vs. Brainstorming. Based on his notes in the book, it turns out that people are less productive at coming up with ideas in group...more
A fast read, with little content, but interestingly explained. Worth it, given the amount of time it takes to get through it (a couple of hours at most). Godin argues that most organizations try to make their goods popular via one of two methods - advertising binges, or big technological advances. Both of these are tremendously expensive, and rarely work (though when they do, very successful). Godin points out that if you're an individual marketing dude, you're not going to be able to get one of...more
I get the sense that Godin is somewhat like myself in this one regard: 51% of the things that he writes are brilliant. The other 49% not so much. I love that he keeps swinging for the fence. I need to do more of that.
Currently, I am re-reading the book for probably only the second time. I have skimmed it quite a bit over the years. When I was in Fresno in 2006, I found a copy in the original cereal box (which I still have, along with the milk cartoon for Purple Cow).
One ...more
Currently, I am re-reading the book for probably only the second time. I have skimmed it quite a bit over the years. When I was in Fresno in 2006, I found a copy in the original cereal box (which I still have, along with the milk cartoon for Purple Cow).
One ...more
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Easy to understand. It takes the lesson from Malcolm Gladwell's - The Tipping Point and applies it specifically to marketing and product creation. A little drawn out and long winded. Felt like an short essay would do but had to write enough pages to fill a book... Still the message was important: Make something remarkable and build a fanatical following to build a business. Got it!
If you need to sell an idea to your boss or any member of an organization you belong to, you will do yourself a favor by reading this book first. Insightful information on the marketing of products and ideas. It's as inspirational as it is informational.
This book was very challenging, made me fell like, having an idea is not enough, I need to find the Engine to become a champion. Its more important then having a good idea.
This was about 400 times better than 'Tribes'. It actually gives you very useful ideas to put into action, rather than just talking fluffy, too-cool-for-school spin.
Interesting. But not exactly easy to adopt. IMO, with so many homogeneous products/services out there, hard to stand out. This is more for the product developers.
Good stuff! A lot of it is Seth Godin's same mantra as always, it's easier to market something that's remarkable, but he gives some good advice on how to champion ideas.
a little too much "ra ra seminar/infomercial" tone from time to time, but over all, a very good book to read, study and apply to business thinking.
When I bought this book in came in a cereal box; fantastic use of practice what you preach.
Good book. Should be on the shelf of every small/medium size business owner.
Love Seth Godin and his ideas. His humor is great too.
I felt it was a rehash of purple cow
Slow to start but good build
finding the free prize through soft innovations.
it doesnt require extra ordinary talent or creativity.
but it requires you to be a leader.
lead your idea, make others believe in it and implement.
it doesnt require extra ordinary talent or creativity.
but it requires you to be a leader.
lead your idea, make others believe in it and implement.
I'm a big fan of Seth's work and this is no exception. It talks about that the extra "oomph" can make a big difference in your business and every day actions or the "free" prize.
I just got it last night, so I'm breaking into it today. My mother is giving me marketing books for my birthday now. Awesome!
Follow up to purple cow, tons of ideas how to make your business remarkable by attacking from the edge.
Seth Godin writes business popcorn, light and airy, but a good snack when you need it.
How to adapt the most used marketing tactic in the world
Did not add much considering I already read the purple cow
Kevin Carroll recommended.
Fatmir Hyseni
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Seth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CE...more
More about Seth Godin...
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CE...more
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