Sign in with Facebook
Loading...
Free Prize Inside: The Next Big Marketing Idea
by
Seth Godin
Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practic...more
Hardcover, 256 pages
Published
May 11th 2004
by Portfolio Hardcover
Friend Reviews
To see what your friends thought of this book,
please sign up.
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
(showing
1-30
of
1,180)
Loy Machedo’s Book Review – Free Prize Inside by Seth Godin
Just when you thought you understood the pattern Seth Godin uses for all his books, he comes up with once again, another mind rattling concept of Marketing at its secretive best – Free Prize Inside.
FPI is a collection of great examples from Jeff Bezos’s Amazon.com decisions to What Cereal Companies have been doing so effectively to Soft Innovations to Good Power Point Tips to how he sold 10,000 of his first book copies easily. The book...more
Just when you thought you understood the pattern Seth Godin uses for all his books, he comes up with once again, another mind rattling concept of Marketing at its secretive best – Free Prize Inside.
FPI is a collection of great examples from Jeff Bezos’s Amazon.com decisions to What Cereal Companies have been doing so effectively to Soft Innovations to Good Power Point Tips to how he sold 10,000 of his first book copies easily. The book...more
There is a considerable amount of good information contained within these pages. However, there also is a fair deal of fluff. I normally try to review books as soon as I read, them but this one I completed about a month ago. Sorry to say not much stuck with me, which is never a good sign. Looking back through my dog-eared pages, I did like Godin's thoughts on Edgecraft vs. Brainstorming. Based on his notes in the book, it turns out that people are less productive at coming up with ideas in group...more
A fast read, with little content, but interestingly explained. Worth it, given the amount of time it takes to get through it (a couple of hours at most). Godin argues that most organizations try to make their goods popular via one of two methods - advertising binges, or big technological advances. Both of these are tremendously expensive, and rarely work (though when they do, very successful). Godin points out that if you're an individual marketing dude, you're not going to be able to get one of...more
I was planning to read this author's The Big Dip. I found Free Prize Inside instead, selling quite cheaply on eBay, so I started there. Now I'm not sure if I will get to any of his other books. Maybe.
His writing style is clear and fairly to the point (although I don't get the annoying end-notes. Anyone like those?) I don't think I have any great criticisms. The first half of the book seemed to deal with working within a company, so perhaps it wasn't very relevant to my situation. The concepts a...more
His writing style is clear and fairly to the point (although I don't get the annoying end-notes. Anyone like those?) I don't think I have any great criticisms. The first half of the book seemed to deal with working within a company, so perhaps it wasn't very relevant to my situation. The concepts a...more
How do you develop an original product? Hard question. Bad question. There are very few products that aren’t derived from some earlier idea. I’m reminded of this daily when I overhear recycled 80s songs being played on the radio.
Here’s a question that might get you somewhere :
How do you develop a remarkable product? A remarkable product may do the same thing as the competition, but there’s something about it that made you buy it. It may be something remarkable.
In the books “Purple cow” and “Free...more
I get the sense that Godin is somewhat like myself in this one regard: 51% of the things that he writes are brilliant. The other 49% not so much. I love that he keeps swinging for the fence. I need to do more of that.
Currently, I am re-reading the book for probably only the second time. I have skimmed it quite a bit over the years. When I was in Fresno in 2006, I found a copy in the original cereal box (which I still have, along with the milk cartoon for Purple Cow).
One of the great nuggets, th...more
Currently, I am re-reading the book for probably only the second time. I have skimmed it quite a bit over the years. When I was in Fresno in 2006, I found a copy in the original cereal box (which I still have, along with the milk cartoon for Purple Cow).
One of the great nuggets, th...more
Favorites:
If your offering itself isn’t remarkable, it’s invisible.
Stop advertising and start innovating.
If an audience doesn’t have the money to buy what you’re selling at the price you need to sell it for, you don’t have a market.
Figure out what works, and do it more.
What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.
Most companies are so afraid of offending or appearing ridiculous that they steer f...more
If your offering itself isn’t remarkable, it’s invisible.
Stop advertising and start innovating.
If an audience doesn’t have the money to buy what you’re selling at the price you need to sell it for, you don’t have a market.
Figure out what works, and do it more.
What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.
Most companies are so afraid of offending or appearing ridiculous that they steer f...more
This review has been hidden because it contains spoilers. To view it,
click here.
Easy to understand. It takes the lesson from Malcolm Gladwell's - The Tipping Point and applies it specifically to marketing and product creation. A little drawn out and long winded. Felt like an short essay would do but had to write enough pages to fill a book... Still the message was important: Make something remarkable and build a fanatical following to build a business. Got it!
Although this is not Seth Godin's best book, Godin is always good for a few new ideas. If you're thinking about your next look and lease special or need a creative renewal incentive, read a few chapters of this book and we're sure you'll be struck with the idea bug.
If you need to sell an idea to your boss or any member of an organization you belong to, you will do yourself a favor by reading this book first. Insightful information on the marketing of products and ideas. It's as inspirational as it is informational.
Another cracker from Seth and one I’ve surprisingly not read until this week… though it clearly comes across an earlier work as many of his established concepts are spoken about in their raw form. The Meatball Sundae -> Tribes -> Linchpin progression turn these concepts into far more compelling and personal initiatives.
Interesting, though not as good as some of his other work. This book explores the notion that all of us -- not just the marketing department -- are responsible for making things happen, being innovators, and championing ideas.
As always Seth Godin inspires and motivates. Some of my favorites:
"People rarely buy what they say they're buying."
"The product is the marketing."
"None of this is hard. It's all difficult."
"People rarely buy what they say they're buying."
"The product is the marketing."
"None of this is hard. It's all difficult."
This is a great marketing book for creating innovation within your business or the business you work for. There are only a handful of concepts but plenty of examples to drill each one into your head.
This book was very challenging, made me fell like, having an idea is not enough, I need to find the Engine to become a champion. Its more important then having a good idea.
This was about 400 times better than 'Tribes'. It actually gives you very useful ideas to put into action, rather than just talking fluffy, too-cool-for-school spin.
Interesting. But not exactly easy to adopt. IMO, with so many homogeneous products/services out there, hard to stand out. This is more for the product developers.
Good stuff! A lot of it is Seth Godin's same mantra as always, it's easier to market something that's remarkable, but he gives some good advice on how to champion ideas.
I always get something from Seth Godin's books and this was no exception. It helped add a new and different layer to my thoughts on marketing.
a little too much "ra ra seminar/infomercial" tone from time to time, but over all, a very good book to read, study and apply to business thinking.
A must-read book by Seth Godin on marketing for the knowledge worker, manager, executive, or entrepreneur.
Seth Godin is literally unequivocally the best. There's no one else in the universe like him
When I bought this book in came in a cereal box; fantastic use of practice what you preach.
he makes his point agai nand and again in all his books. But he is good
Good book. Should be on the shelf of every small/medium size business owner.
Edgecraft!!! Genius!!!!!
If you want to create something people want, please read this book.
If you want to create something people want, please read this book.
Love Seth Godin and his ideas. His humor is great too.
I felt it was a rehash of purple cow
A great set of tactical knowledge!
There are no discussion topics on this book yet.
Be the first to start one »
Seth Godin is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the indust...more
More about Seth Godin...
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the indust...more
Share This Book
No trivia or quizzes yet. Add some now »
