The Rhetoric and the Poetics of Aristotle (Modern Library College Editions)
by Aristotle
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This is the primer still used by colleges in their communication degree. It covers the sequence of convincing various sizes of audiences, and knowing various demographics of humans in class, gender, age etc... with the premise: "know your audience". For all speakers: lawyers, teachers, politicians.
I imagine tihs is one of the primers for a political career alongside: 'the prince', 'Mein Kompf', and other books on herding humans.
I imagine tihs is one of the primers for a political career alongside: 'the prince', 'Mein Kompf', and other books on herding humans.
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Both of these works are full of important insights about human nature. Chapter 4 of the Poetics, for example, discusses the essential place of imitation in learning, and the books of the rhetoric are full of material about psychology. The titles might suggest that these works are primarily relevant to themes of literature, but they in fact fit more tightly with the themes of human life explored in Aristotle Ethics and Politics.
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You have to admit Aristotle was good. What would he have become if born in our time? Probably depressed and unemployed. A writer, to be sure.
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My own, personal most-handled book. The sad binding has turned to dust.
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