false 991855 1 <i>The Price Advantage</i> by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad. 977350 4 2 2004 The Price Advantage (Wiley Finance) total:4|5:1|4:1|3:2|2:0|1:0| 4 15 6 2 4 0 false false Wed Nov 01 00:00:00 -0800 2006 Sun Apr 13 20:01:23 -0700 2008 Sun Apr 13 20:02:58 -0700 2008 3 0 true false Wed Feb 01 00:00:00 -0800 2006 Sat Aug 09 07:18:27 -0700 2008 Sat Aug 09 07:19:44 -0700 2008 5 0 false false Fri Jul 24 06:02:52 -0700 2009 Fri Jul 24 06:02:52 -0700 2009 0 0 false false Wed Apr 22 14:46:09 -0700 2009 Wed Apr 22 14:46:09 -0700 2009 3 0 false false Thu Oct 23 03:56:50 -0700 2008 Wed Oct 22 20:19:53 -0700 2008 Thu Oct 23 03:57:32 -0700 2008 0 0 false false Sat Nov 24 22:38:58 -0800 2007 Sat Nov 24 22:39:04 -0800 2007