Humor in the Advertising Business: Theory, Practice, and Wit

by Fred K. Beard

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Beard's Humor in the Advertising Business offers any reader who studies, teaches, creates, approves, or simply enjoys funny advertising a concise yet thorough exploration of how advertising humor works and what advertisers hope to accomplish with it. As one of advertising's most frequently used message tactics (U.S. advertisers alone may spend as much as $60 billion a year...more

Paperback, 205 pages

Published July 19th 2007 by Rowman & Littlefield Publishers

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Dec 25, 2010

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