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Как изгубих наивността си

4.07 of 5 stars 4.07  ·  rating details  ·  13,548 ratings  ·  623 reviews
„Как изгубих наивността си“ е историята за магическото оцеляване на един авантюрист в гигантския слалом на Вселената – от Арктика до Антарктика и отвъд пределите на планетата, за неговата непознаваща граници мисъл и наркотичната му пристрастеност да раздува всичко, до което се докосне, до купон – само че една идея преди момента на спукването.

Много журналисти, писатели и ик
Paperback, 528 pages
Published 2008 by AMG Publishing (first published January 1st 1998)
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Otis Chandler
I learned two major things from this book: the power of branding, and the fact that Richard Branson has balls of solid steel.

Branson is one of the great entrepreneurs of our era, and it was truly inspiring to hear his story in his own words. A kid who skipped college and dove straight into business, and time and time again proved he can succeed with a lot of will, determination, and his maverick ability to take big bets and win. Bransons' success is nothing short of inspirational.

I had no idea
Loosing My Virginity

Excellent autobiography. Mr. Branson has a lot in common with Sam Walton and Ray Crock, except Mr. Branson has a more magnetic personality that he's used to his advantage in the age of mass media. Like all great men, he is a man of his time, and used his adventurous rebellious persona to promote himself and his brand.

His story is insightful, motivational, and more importantly - useful.

Like Walton and Crock, Branson's growth always was happening with bankers in the background
"I am yet to read an autobiography of an entrepreneur, which has been written so magnetically. It feels like that I was very much a part of Sir Richard Branson's journey from his boyhood to being one of century's most successful and chic business man, who happens to be having his feet firmly entrenched on the ground. Richard's humble beginning and the numerous sticky situations that he got into during the initial period of his entrepreneurial endeavors, did not deter him from reaching the awesom ...more
A thoroughly enjoyable, intimate, and inspiring account of one of the world's greatest entrepreneurs. An excellent mix of business, adventure, and personal anecdote keep the book fresh and engaging. However, despite offering a detailed view of his business philosophy and practices, the scale of his achievements, and the persistence and confidence with which they are executed are still beyond understanding. In fact, the highly personalised delivery masks the reality that his endeavours are suppor ...more
I hv long admired branson, so in 2000, when i saw this book at a footpath wala in CP in Delhi, i immediately latched on to it!

The book is an immensely enjoyable, almost no holds barred autobiography of Branson's mercurial rise from a school drop out to the owner of Virgin Atlantic and many other companies, n how he kept building n rebuilding his businesses despite all odds.

Branson has spared nobody, including himself, nor has he let go of any chance to remember those who stood by him!

However, i
This book was absolutely phenomenal. If you ever want to live your life vicariously through a book, this would be the one to do it with. This might be my favorite book ever. It is so incredibly inspirational as well as fascinating and captivating. I was ensnared from the prologue. I lost sleep, read on the subway, I even read walking the streets of Times Square! It was amazing! It was written very well, and tells a great story. This autobiography goes through all of his life, generally chronolog ...more
I stayed enthralled and read the entire book in almost two days.Richard Branson,founder of the Virgin business empire, is a father of risk taker,a paragon of entrepreneurship, and a genius who has inspired English culture and lifestyles.
This book includes the birth of Virgin records, Virgin Atlantic Airways,Virgin Music and many more such astounding ventures.
He's life filled with challenges, interesting adventures, dreadful crises and stupendous money.
The splendid lessons I conned from this bo
Jack Chapman
A lot of CEOs have written, or had written for them, biographies extolling their extraordinary lives, their struggles to reach the top, the secrets of their incredible business acumen. Very few of them ever made as much money as Richard Branson, and none of them ever had so much fun with it.

Branson is the most amazing character, highly focussed but with a vast range of interests, a James Bond in a jumper. But what really makes him unique among the captains of stratospheric enterprise is that he
What type of person would you imagine Richard Branson to be? That's exactly how he came across in his auto-biography. Cheeky and sensationalist.

It was interesting to read how his businesses developed and how he sought to take on the big dogs, namely British Airways and GTech lottery. The hot air balloon adventures were also fascinating.

Branson is dyslexic, which gives insight into his business success. His brain had to develop ways to 'get around the system' to function properly in life and scho
What struck me most in the book is 'Virgin is not a big group - it's a big brand made up of lots of small companies. Our priorities are the opposite of our large competitors'. Convention dictates that a company should look after its shareholders first, its customers next, and last of all worry about its employees. Virgin does the opposite. For us, our employees matter most. It just seems common sense to me that, if you start off with a happy, well-motivated workforce, you are much more likely to ...more
Benediktas Raulusonis
Richard Branson is one of the persons everyone who's interested in business should read. Book is a detailed history describing in detail how Virgin empire was build. From Branson's early Student magazine, Virgin records till combat with British Airways.
In addition to details how the business was developed, what were the challenges and success factors, you get to know Richard's personality in detail. His attitude towards relationships, personal goals and romantic relationships...
I am leaving yo
Когда-то раньше я восхищался Ричардом Брэнсоном, его компанией и его деятельностью. Но сейчас жалею об этом.

Отчасти списываю свою привязанность на эпидемию подражания, неопытность и молодость суждений. Сейчас же, повзрослев, многое переоцененное из старого и способен глядеть на вещи и людей совсем иначе, более критичнее и Брэнсон часто отталкивает от себя своим мировоззрением и действиями. Нет я далеко не консерватор, но стиль хиппи-миллиардера и часто грубого и дурного эпатажа считаю не всегда
This autobiography could use more editing, especially in the latter chapters, when Mr. Branson tended to ramble. But overall, I find that I like this man because he never forgets to be charitable despite being an astute businessman.

In this book, the adventurer/entrepreneur reveals that he started a student advisory center when he was just establishing his Virgin retail business and after being in a situation where he was forced to find a doctor who would charge less money for a medical problem
Vitalijus Sostak
I was disappointed by this book, probably because my expectations about it heavily differed from the actual delivery that was intentional, by design.
This book is about personal journey through life, reminiscences about author's businesses, partners and major victories/battles. A significant part of the book is comprised of author's dangerous grand travels on sea and in the air; the last third of the book is devoted solely to personal travel diary.
Disappointingly for me, this book is NOT about
Branson is one of the very few people, about whom I started with a low opinion and ended up admiring greatly.
I think I first noticed Branson when he came to Mumbai (in 2003?) to promote VirginAir; Well he was all over the place, on top of the plane posing with models, in the Mumbai local with 'Dabbawalahs'; obvious marketing stunts; According to my worldview at that time, those public stunts were reason enough to not take him seriously.

I think it was Atanu's admiration of him that tipped me to t
Miguel Mayher
Video review:
What I learnt from this book is that business, if approached the right way, can lead to a FUN and exciting life.

Richard Branson exemplifies better than anyone what happens when you combine the passion to follow what you love with the determination to get it materialized no matter what.

From reading his autobiography, he seems a humble man, grounded despite his tremendous success. Respectful, open-minded and with a courage to live Life to t
Gareth Otton
Wow! What a life!

Losing My Virginity by Richard Branson is an entirely wonderful read about the life of the millionaire founder of Virgin.

His rags to riches story goes beyond mere interesting to the realms of utterly astounding. If given the book with no cover or title and no familiarity with the names in the novel, one might be forgiven for thinking this book was entirely fiction as it seems far too incredible a story to ever be real.

Richard Branson it seems has lived a life that belongs in th
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Anton Klink
What a tight, gripping, exciting and fun autobiography of maybe the only hippie billionaire in history. After having read the thorough and almost academic biographies of John D. Rockefeller and Steve Jobs, this is a completely different beast altogether. The difference? Its fun! The book has humour, adventure, excitement, tragedy. It even has a villain (Lord King, the CEO of British Airways). What else could one wish for?

It is clear, that unlike the deadpan serious Rockefeller or the charismatic
Entertaining to read, however I would have preferred some more detail in terms of how he started the huge number of businesses he has started. The book tends to gloss over the actual day-to-day events, and mentions many of the Virgin companies only in passing.

Also, I would love to read a biography of Branson written by someone else, as I have the nagging suspicion that Branson's care-free and child-like public image is covering a cunning, ruthless, opportunistic and manipulative arbiter undernea
Dalan Mendonca
My first autobiography perhaps,
The book provides a really enjoyable account of Richard Branson's journey from a wonderfully talented albeit rebellious kid to being the driving force behind a multi-billion dollar conglomerate.
Synonymous with his reputation, the book is filled with stories of his daredevil exploits not only in the upper reaches of the atmosphere as a hot-air ballooning enthusiast but also on the business front where Branson defies conventional wisdom to emerge on top.
Though one ma
I have recently completed reading Walter Isaacson’s biography of Steve Jobs and it was an interesting counterpoint to Richard Branson’s biography. Both were extremely successful entrepreneurs, but how different they are/were.

Steve Jobs (according to Malcolm Gladwell’s Outliers) was the right person, in the right place at the right time. This allowed him to build products better than anyone else because he saw the “forest” where everyone else just saw the trees. His view of the world was very bla
Saurabh Hooda
Richard Branson - the name itself invokes a vivid figure of liveliness, merriment and live life like king size attitude. His autobiography takes you through his entrepreneurial student life, his heady cash strapped days of Virgin Music expansion, his love life, his decision making process, his cross roads in life, his struggles, his failures, his mega successes, his battles and much more. The book presents Richard's candor, anecdotes and his attitude on platter to relish. I was surprised to know ...more
Leonardo Etcheto
Aug 02, 2009 Leonardo Etcheto rated it 4 of 5 stars  ·  review of another edition
Recommends it for: MBA students
Recommended to Leonardo by: Daniel Etcheto
Very interesing book for me mainly for two reasons:
1. His keen insight followed by hardwork style is refreshingly different from the super strategy and analysis focus from the MBA courses. A happy medium is my preference.
2. His story of the battle with British Airways resonated with me as being very similar as the one my own family firm is engaged in. Better and cheaper product stymied by the system. Ditto for the experience with Bankers - when you need them they hang you out to dry, when you do
I approached this book with the expectation that it would be a rather dull autobiography of a super-successful businessman. I couldn't have been more wrong. Sir Richard's book is written in a manner close to an action-adventure movie with lots of suspense. While reading, I found myself rooting for the Virgin side most of the time, the book is so gripping.

In the beginning, I couldn't quite accept Richard Branson's take on business as doing it and having fun at the same time. However, looking at t
Ričards Brensons ir britu miljardieris, viens no pasaules veiksmīgākajiem uzņēmējiem. Savā autobiogrāfijā viņš apraksta savas skolas gaitas, pirmos soļus biznesā un sava uzņēmuma „Virgin” dibināšanu. Šajā grāmatā nav rakstīts kā ātri un daudz nopelnīt naudu, bet gan, ko cilvēks ar savu entuziasmu un smagu darbu var paveikt visas pasaules labā.
Reti kurš nezinās šo cilvēku. Viņa vārds ir zināms viņa gaisa balonu lidojumu dēļ, kosmosa tūrisma un „Virgin” impērijas dēļ.
Bieži nenākas lasīt tik aizrau
This is an inspiring autobiography about how wealthy business tycoon who in his young years was not a very good academic student, or a good sports player still was still able to be successful in the world. Even in his years of having his own business, he was faced with major competition and the Virgin franchise was on the verge of bankruptcy he did not give up, he just kept on adapting and modifying the way he did business to stay competitive with other companies. However, some might say that bu ...more
A.E. Shaw

Certainly, Richard Branson has led the kind of life that autobiographies were made for. The amount of near-death experiences alone make this infinitely more than the usual business-building paperback recounting. What I particularly like about this, though, is that it sounds extremely autobiographical, by which I mean that the voice is utterly authentic throughout. There are things that perhaps ought not to be in this book, there are sections that are confusing, that drag, there are scenes here a
Fantastic account of Richard Branson's excitement-filled life and boundless business accomplishments. It's incredible to read how many times he came so close to loosing it all! His is definitely a non-traditional business style, and yet, he shares the same advice as so many other successful people: do what you love and what is fun, rather than just chasing the money, because that will come in time. While I was amazed by his constant desire to beat world records with adrenaline-pumping feats, I a ...more
Pasan Rajadasa
The negative aspect of autobiographies are that they are usually from famous people. If you knew about the person before the book, you might end up reading an elaborated version of a Wikipedia article that you already read. Well, I have read about Branson's balloon adventures, and from what I gathered from the prologue, I was about go through a known story with a better first hand narration.

But it is way beyond than that. It is not about conquering the Pacific. It is not about conquering the bu
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Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student. He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in ...more
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“I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” 21 likes
“Most "necessary evils" are far more evil than necessary.” 17 likes
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