Sign in with Facebook
Loading...
34th out of 152 books
—
105 voters
Enchantment: The Art of Changing Hearts, Minds, and Actions
by
Guy Kawasaki (Goodreads Author)
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate neg...more
Hardcover, 240 pages
Published
March 8th 2011
by Portfolio Hardcover
(first published March 1st 2011)
Friend Reviews
To see what your friends thought of this book,
please sign up.
Community Reviews
(showing
1-30
of
3,000)
I agree with some of the two star reviews here. Yes, Enchantment contains some useful content but it's hard for me to believe that this is one of Guy's best books. Disclaimer: I received a free media copy. Much of the critical reviews point out similarities with Carnegie's "How to Win Friends and Influence People." I'd agree with those assessments and also think that much of the book relies upon sheer common sense.
It's also very broad but not very deep. I feel like this book could have been muc...more
It's also very broad but not very deep. I feel like this book could have been muc...more
From The Daily Muse:
What’s the difference between spending your money on something that immediately gives you buyer’s remorse and the angels-are-singing delight that comes with a real treasure? Enchantment. Guy Kawasaki unpacks this concept in a way that leaves you nodding along with his suggestions. As an entrepreneur, you’ll find more than a few gems in this to get you thinking about how to really take care of your customers. As a customer, you’ll be looking for businesses that employ this kin...more
What’s the difference between spending your money on something that immediately gives you buyer’s remorse and the angels-are-singing delight that comes with a real treasure? Enchantment. Guy Kawasaki unpacks this concept in a way that leaves you nodding along with his suggestions. As an entrepreneur, you’ll find more than a few gems in this to get you thinking about how to really take care of your customers. As a customer, you’ll be looking for businesses that employ this kin...more
May 14, 2012
Soundview Executive Book Summaries
rated it
5 of 5 stars
Shelves:
2011-best-business-books
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.
THE SOUNDVIEW REVIEW:
If you follow Soundview on Twitter (@businessbooks), you’ll notice that one of the individuals that we follow is Guy Kawasaki. The author, blogger, venture capital veteran and one-time Apple evangelist knows the secret to making an audience happy. He is endlessly engaging and provides an incredible volume of...more
THE SOUNDVIEW REVIEW:
If you follow Soundview on Twitter (@businessbooks), you’ll notice that one of the individuals that we follow is Guy Kawasaki. The author, blogger, venture capital veteran and one-time Apple evangelist knows the secret to making an audience happy. He is endlessly engaging and provides an incredible volume of...more
For those finding an alternative to learning the 'Enchantment' spell, I suggest reading this book. Guy has managed to uncover the deeper meaning to what one should do and learn in order to really enchant people. Whether be it you are in the sales line, or otherwise, Guy's Enchantment is chockablock of useful tips, ideas, hints and suggestions on the things that you should know in order to become one of greater influence. Hell, you might just get laid or be laid too! On a more serious note, it no...more
I ordered Enchantment a few days before I saw Kawasaki speak at a marketing conference. I was underwhelmed by his Enchantment presentation, feeling that it bordered too much on a self-help, confidence builder approach rather than a business marketing approach. I wasn't excited for Enchantment to say the least, but I was surprised or rather, enchanted after I finished. The book is rather obvious throughout and that's a compliment rather than a slag. It's really a list of how to be a good marketin...more
Guy Kawasaki is one smart cookie. Don’t believe us? Just ask him.
Kawasaki’s book, “The Art of the Start,” literally became the bible of startup entrepreneurs looking for buy-in along Silicon Valley’s Sand Hill Road VC set, while catapulting Kawasaki to essential speaker status at many of the Bay Area’s high-tech conferences of the last half decade.
In this, his tenth book, the author, speaker and former evangelist for Apple computer, takes us on a journey to “Enchantment”; that special quality th...more
Kawasaki’s book, “The Art of the Start,” literally became the bible of startup entrepreneurs looking for buy-in along Silicon Valley’s Sand Hill Road VC set, while catapulting Kawasaki to essential speaker status at many of the Bay Area’s high-tech conferences of the last half decade.
In this, his tenth book, the author, speaker and former evangelist for Apple computer, takes us on a journey to “Enchantment”; that special quality th...more
Mar 29, 2011
Vinh Nguyen
is currently reading it
Half way through the book already! I think this author, Guy Kawasaki, got a lot of good advices. Obviously, he's a successful man himself, and I think it's always a great thing for a successful person to share his or her experiences. Nonetheless, I've to keep a doubtful mind, because not all advices will work for everyone. This is why a cookie cutter model will probably fail on certain projects, people, objects and so on. Why? Life is complicated and humans are complicated animals; we can't expe...more
Enchantment contains a number of oft-repeated ideas on how to behave in business life in order to be successful. The advice quoted is really quite basic and includes such wisdom as "smile" and "dress like your customer". It repeats many of the topics I've read in recent business advice books, but in Guy's style. He includes a number of stories, more than many other similar books, and I felt that made the book more readable and helps internalize the topics. For that, I'd say I liked the book. I l...more
Kawasaki has a unique and sometimes annoying writing style (Seth Godinish) but his storytelling is compelling. While I disagreed with some of his views such as using profanity to your advantage (no place for that professionally), I do think he captured that "it" factor well that some companies have found to draw affections and imaginations of users. I definitely think he effectively described the essence of an enchanting brand 1) A great purpose (product) 2) Trustworthiness and 3) A passionate e...more
While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times.
A little too much of his personality came through for my liking, and he struck me as kind of immature and narcissistic (e.g. "bull shiitake" "orifices" and "Guy's Rules to this and that"). A lot of his advice & anecdotes seemed based on nothing more than the desire to show off (e.g. Richard Branson polished my shoes). Also, d...more
A little too much of his personality came through for my liking, and he struck me as kind of immature and narcissistic (e.g. "bull shiitake" "orifices" and "Guy's Rules to this and that"). A lot of his advice & anecdotes seemed based on nothing more than the desire to show off (e.g. Richard Branson polished my shoes). Also, d...more
Full Disclosure: I got a free review copy but I would still say the same things even if I had paid for it. I did feel obligated to read the book and write a review before the book hits the stores. I'm glad that I pushed it up on my reading list.
In short, its great book and everyone who deals with people in one way or the other should read it. Which I guess means pretty much everyone. Guy has put together advice taken from several great sources: books, blogs, people he knows and his personal expe...more
In short, its great book and everyone who deals with people in one way or the other should read it. Which I guess means pretty much everyone. Guy has put together advice taken from several great sources: books, blogs, people he knows and his personal expe...more
view all 4 comments
This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together. I appreciate that Guy Kawasaki's idea was to use a new word (thank god for no more books about 'engagement') but saying that meeting his wife and seeing an apple computer were comparable moments in his life seems silly to me. Also, if a life, such as Guy's, only has a few enchanting moments, it seems that perhaps the bar is too high. As marketers/business people, we can't al...more
I think my obsession with business books may be cooling off somewhat, mainly because I keep reading about the same concepts over and over (and over) again. If you've never read anything about persuasion or influence, this is a great introduction, but if you have then this might not provide much in the way of new information.
One of my favorite takeaways is the concept of illustrating the salient point:
"For example, a label on a cheeseburger that says, 'You'll gain half a pound by eating this,'...more
One of my favorite takeaways is the concept of illustrating the salient point:
"For example, a label on a cheeseburger that says, 'You'll gain half a pound by eating this,'...more
One of the best traitise + influence books ever written.
While it does not come close, content-wise, to the principles from dale carnegie and is not as research loaded as influence from robert cialdini the book as a major strenght.
ALL CHAPTHERS ARE SHORT AND TO THE POINT! That enables you to try one tactic at the time and gives the luxuary of not having to take notes.
If one tactic is very good you will remember that, and if you are in a situation where such tactics can be useful just look it up (...more
While it does not come close, content-wise, to the principles from dale carnegie and is not as research loaded as influence from robert cialdini the book as a major strenght.
ALL CHAPTHERS ARE SHORT AND TO THE POINT! That enables you to try one tactic at the time and gives the luxuary of not having to take notes.
If one tactic is very good you will remember that, and if you are in a situation where such tactics can be useful just look it up (...more
I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. From his critical part in the iPad revolution, with Apple, to his own company his story is a case study in success and this book "Enchantment" tells how and why. You can find Guy anywhere and everywhere on the web,...more
Chapter 2: How to Achieve Likability
-Make crow's feet (real smile)
-Dress like a peer (of the person you're meeting)
-Perfect your handshake
-Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports)
-Accept others (everyone is better than you at something, people are more similar than different, people deserve a break (don't judge immediately))
-Get close (you tend to like the people you're around more)
-Don't impose your values
-Pursue and proje...more
-Make crow's feet (real smile)
-Dress like a peer (of the person you're meeting)
-Perfect your handshake
-Use the right words (simple words, active voice, keep it short, use common/unambiguous analogies: war not sports)
-Accept others (everyone is better than you at something, people are more similar than different, people deserve a break (don't judge immediately))
-Get close (you tend to like the people you're around more)
-Don't impose your values
-Pursue and proje...more
When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth (the Macintosh).
Imagine then my PROFOUND disappointment with a short, shallow collection of over-used advice and cliches. Most of the book consists of him *citing* other peoples' work and devoting one or two basic paragraphs to each tired concept.
There is NOTHING NEW here -- "be authentic"? Gee, THAT h...more
Imagine then my PROFOUND disappointment with a short, shallow collection of over-used advice and cliches. Most of the book consists of him *citing* other peoples' work and devoting one or two basic paragraphs to each tired concept.
There is NOTHING NEW here -- "be authentic"? Gee, THAT h...more
Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. A book he probably didn't feel like writing, but had to.
What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you read them, or worse, curse the fact that you paid good money for them. It's basically a book filled with tautologies: Do the right thing, and you will enchant the world; Don't become too enchanted, lest you should be tak...more
What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you read them, or worse, curse the fact that you paid good money for them. It's basically a book filled with tautologies: Do the right thing, and you will enchant the world; Don't become too enchanted, lest you should be tak...more
The good
A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet points (re: a startup). There were a few anecdotal stories that really helped characterize a point about enchantment.
The bad
It's really just another business book: written lightly, strangely organized, painfully shallow,...more
A few nuggets of insight around enchantment are scattered throughout the book. (I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense.) I took away about a dozen actionable bullet points (re: a startup). There were a few anecdotal stories that really helped characterize a point about enchantment.
The bad
It's really just another business book: written lightly, strangely organized, painfully shallow,...more
This is an incredibly practical read for anyone who is interested in basic marketing management — without reading a boring, out-dated textbook. The most useful sections with regard to my purpose in reading this book (compiling a book list and material for a non-profit arts organization's social media operations — in non-business-ese) are:
1. The value and use of checklists (in Chapter 4, How to Prepare, and again in Chapter 12, How to Resist Enchantment); in Chapter 12, on page 181, Kawasaki pre...more
1. The value and use of checklists (in Chapter 4, How to Prepare, and again in Chapter 12, How to Resist Enchantment); in Chapter 12, on page 181, Kawasaki pre...more
"The entrepreneur�s entrepreneur Guy Kawasaki is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like present...more
Working in marketing, I have the privilege of reading a fairly diverse set of books. It’s not all old dead guys and theology at the Armstrong house. (Just, y’know, mostly.)
Anyway, marketing and leadership books are strange animals. Some are great and others make you want to stab yourself in the eye with a fork. Almost all, though, usually fall into one of two categories:
How to develop a large and successful business; and
Why all marketers are liars
Enchantment by Guy Kawasaki is neither of these;...more
Anyway, marketing and leadership books are strange animals. Some are great and others make you want to stab yourself in the eye with a fork. Almost all, though, usually fall into one of two categories:
How to develop a large and successful business; and
Why all marketers are liars
Enchantment by Guy Kawasaki is neither of these;...more
The Art of Changing Hearts, Minds, and Actions
Enchantment is the culmination of Mr. Kawasaki’s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You’ll see how ideas are taken from a person’s head into the “collective consciousness.”
You’ll find the heart and soul of Guy Kawasaki.
From achieving “likability” to using technology to how to enchant your boss, Mr. Kawasaki leaves no stone unturne...more
Enchantment is the culmination of Mr. Kawasaki’s life work. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. You’ll see how ideas are taken from a person’s head into the “collective consciousness.”
You’ll find the heart and soul of Guy Kawasaki.
From achieving “likability” to using technology to how to enchant your boss, Mr. Kawasaki leaves no stone unturne...more
I picked this up from the library after attending uber-librarian Buffy Hamilton's presentation at a tech educator's conference (video here): http://theunquietlibrarian.wordpress...., where she discusses the possibilities for enchantment in the library. *Enchantment* is defined here as something that "causes a voluntary change of hearts and minds...transforming situations and relationships." This is basically a business book of the "how to persuade" variety written by venture capitalist and forme...more
This is a business book for people who really want practical advice on how to become a better, more successful, happier business person.
Unlike many business books, it's neither a relentlessly detailed case study that wears you out trying to absorb lots of detail that may or may not be relevant to your industry and organization, nor a light'n'fluffy "how I inspire everyone around me with platitudes" book. Instead, Guy Kawasaki focuses on practical advice on how to sell your "cause" and how to be...more
Unlike many business books, it's neither a relentlessly detailed case study that wears you out trying to absorb lots of detail that may or may not be relevant to your industry and organization, nor a light'n'fluffy "how I inspire everyone around me with platitudes" book. Instead, Guy Kawasaki focuses on practical advice on how to sell your "cause" and how to be...more
Aug 10, 2012
Jon
added it
I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website:
Provide good content
Refresh it often
Skip the flash (and Flash)
Make it fast
Sprinkle graphics and pictures
Provide a Frequently Asked Questions (FAQ) page
Craft an About page
Help visitors navigate
Introduce the team
Optimize visits for various devices
Provide multiple methods of access
None of these suggestions are bad, but several...more
Provide good content
Refresh it often
Skip the flash (and Flash)
Make it fast
Sprinkle graphics and pictures
Provide a Frequently Asked Questions (FAQ) page
Craft an About page
Help visitors navigate
Introduce the team
Optimize visits for various devices
Provide multiple methods of access
None of these suggestions are bad, but several...more
How does one persuade and create win-win situations without coercion? This "enchantment" is somewhat of an overall theme - using persusiason to create optimal outcomes.
Easy-to-read, to-the-point. For some reason I thought that certain sections had an "annoying" writing style. I don't know. Learned some tidbits but for some reason I expected more -- have heard his other works were good, and the TED speech was interesting. He certainly seems to have had a fulfillng career @ Apple and Silicon Vall...more
Easy-to-read, to-the-point. For some reason I thought that certain sections had an "annoying" writing style. I don't know. Learned some tidbits but for some reason I expected more -- have heard his other works were good, and the TED speech was interesting. He certainly seems to have had a fulfillng career @ Apple and Silicon Vall...more
Recently, I decided to stop reading marketing books because they all said the same thing. Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, yet also one that keeps you thinking for a while. I actually gave myself several days to let it marinate before I wrote about it. After letting it digest for a few days I went back to revisited my underlines and sc...more
Want to become more likeable, be seen as trustworthy and help change hearts, minds and actions so that you and the people you interact with both get something out of the deal? Then it’s time to learn the art of enchantment which has nothing to do with manipulating people and everything to do with delighting all involved. “Enchantment” is a simple-to-follow guide which offers helpful tips for everything from networking to handling business transactions and even crafting interesting social media u...more
This book is as enchanting as its author. I was already a Guy Kawasaki fan. His Art of the Start is one of my favorite books about the process of starting a company, and he is my friend and client. Enchantment is the rare authentic business book that accurately reflects the author's personal philosophy. Guy's voice is so gentle, humorous, caring and enchanting that it is easy to stay with him from cover to cover. This book comes from his heart: Guy lives the philosophy of Enchantment. This book...more
| topics | posts | views | last activity | |
|---|---|---|---|---|
| Enchantment Copy Second Hand | 1 | 7 | Jan 05, 2013 06:52pm |
I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.
I attended Iolani School where...more
More about Guy Kawasaki...
I attended Iolani School where...more
Share This Book
No trivia or quizzes yet. Add some now »
“• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.”
—
5 people liked it
“While we're living, we need to get over ourselves and accept others if we want to enchant people.”
—
5 people liked it
More quotes…
