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Call to Action: Secret Formulas to Improve Online Results
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum yo
...morePaperback, 262 pages
Published
October 31st 2006
by Nelson Business
(first published 2005)
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getAbstract Book Review: Call to Action
Over time, humankind has perfected a set of bedrock sales principles that work well in most circumstances: know your product, outdo the competition, work harder than the next person, and so on. Unfortunately, because the internet is such a razzle-dazzle and often nonintuitive marketing venue – with perplexing protocols and sophisticated technologies and terminologies – these gilded dictums are not enough online. Thankfully, the Eisenberg brothe...more
Over time, humankind has perfected a set of bedrock sales principles that work well in most circumstances: know your product, outdo the competition, work harder than the next person, and so on. Unfortunately, because the internet is such a razzle-dazzle and often nonintuitive marketing venue – with perplexing protocols and sophisticated technologies and terminologies – these gilded dictums are not enough online. Thankfully, the Eisenberg brothe...more
A must-read for anyone who wants to succeed in online business.
If you are interested on learning about increasing conversion rates on their sites, read this book.
I refuse to write a review about this book. It is a marketing book, enough said.
Good introduction to the online click-to-conversion funnel.
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