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Art of the Deal: Contemporary Art in a Global Financial Market
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Art of the Deal: Contemporary Art in a Global Financial Market

3.22 of 5 stars 3.22  ·  rating details  ·  23 ratings  ·  2 reviews
Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it.

Noah Horowitz exposes t...more
Hardcover, 384 pages
Published January 23rd 2011 by Princeton University Press (first published January 3rd 2011)
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Kat McKay
Unless you've swallowed the websters dictionary AND thesaurus, this book is not for you. Eg., "marketization" and "aestheticized" just to site a couple. What I thought was going to be an inside look, turned out to be more of an art economics text. When the introduction explaining the book is 25 pages long, you know it's got to be dry. If you're going to read it, do it with a gallon of water!
H.
Written like a bad dissertation. Or like that Calvin & Hobbes strip wherein Calvin's approach to academia is making writing "an intimidating and impenetrable fog" with his essay entitled "The Dynamics of Interbeing & Monological Imperatives in Dick & Jane: A Study in Psychic Transrelational Gender Modes."

So boring. Obviously I could not get through it.
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Contemporary Art and Its Commercial Markets: A Report on Current Conditions and Future Scenarios

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