Introduction to Communication Studies
by John Fiske
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultura...more
Published by Routledge
(first published May 28th 1982)
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This is an excellent introduction to the study of communication. Fiske uses plain language and simple examples to describe semiotics in an interesting and accessible way. He makes it clear that we are all products of our social and cultural environment, that the assumptions we live with about the world don't naturally occur but are the result of a complex process called signification. It is through acceptance of or resistance to dominant ideologies that we constitute ourselves as individuals and...more
for those who'd want to delve deeper to the realm of critical theory, cultural studies, and those in need of introductory text to semiotics, i guess this is a pretty easy book to read. quite conceptual, in a sense, but it provided good introductory foundation to the gates of hell -or heaven.
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