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Understanding Popular Culture

3.78  ·  Rating Details ·  133 Ratings  ·  7 Reviews
What is popular culture? How does it differ from mass culture? What do popular texts reveal about class, race, and gender dynamics in a society? This book takes a new approach to the study of such cultural artifacts as jeans, tabloid newspapers and TV game shows. Fiske differentiates between mass culture - the cultural products put out by an industrialized, capitalist soci ...more
Paperback, 206 pages
Published August 1st 1989 by Routledge (first published January 1st 1989)
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Tito Quiling, Jr.
Jun 26, 2016 Tito Quiling, Jr. rated it really liked it
A recurrent title in media studies and important readings on popular culture, this accompanying work to Reading Popular Culture zeroes in on various phenomena and products such as televisions, carnivals, soap operas and movies, even jeans. In this line, the work also looks into the "practice of everyday life"--to borrow Michel de Certeau's term and how as consumers, others may readily submit to the given message while some tend to resist the norm by breaking or altering some of the general featu ...more
Apr 19, 2013 Fraser rated it really liked it
Pretty much a classic regarding popular culture studies.

Seems to have gone off the boil so much now which is a pity, as Fiske clearly demonstrates it is an exciting and vibrant area of study, even if some cannot take it seriously.

Fiske's views are still relevant today, although as we know, the subject matter morphs and moves on, the underpinning rationale of study remains very similar.

Classic text, and the accompanying "Reading the Popular" helps shape this by expanding on the concepts and bring
Carljoe Javier
Aug 14, 2011 Carljoe Javier rated it it was amazing
This is a compelling, theoretically driven book that can be picked up and read by pretty much anybody. Fiske presents amazing and brilliant ideas, but offers them to us in sleek, cool prose that makes for great discussion. I especially like how he asks us to approach our readings of popular culture, and notable in this book is how well it has aged. Even though it was written more than two decades ago and references old material, its readings and analyses are still sharp and can be used in readin ...more
Though helpful and informative, I felt that it shows its age, and the points that he makes that are transferable and applicable to a modern popular culture were hard for me to spot. Perhaps, though, it was my late-night reading for a class that made me feel this way.
Jan 22, 2013 Caleigh rated it really liked it
Shelves: for-school
This wasn't exactly a fun or entertaining read, but definitely useful and serves the purpose for which it was intended.
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