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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

3.78  ·  Rating Details ·  18 Ratings  ·  2 Reviews
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do

"This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a s
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Hardcover, 336 pages
Published January 11th 2011 by Yale University Press
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Eileen
Feb 28, 2013 Eileen rated it liked it
Shelves: non-fiction
It was difficult for me to get through.

The basis of the book, which I am writing from the jacket cover.

5 Strategies to Thrive in a Digital Age
ACCESS- be faster,be easier,be everywhere, be always on
ENGAGE- become a source of valued content
CUSTOMIZE-make your offering adaptable to your customer's needs
CONNECT- become a part of your customer's conversations
COLLABORATE- involve your customer's at every stage of your enterprise
David Zinn
Jun 19, 2015 David Zinn rated it it was amazing
Articulate and practical - actually attended Prof. Rodgers' course on this at Columbia - absolutely worthwhile for anyone looking to stay on the cutting edge of digital marketing strategy.
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