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American Protestants and TV in the 1950s: Responses to a New Medium
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American Protestants and TV in the 1950s: Responses to a New Medium

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While television today is taken for granted, Americans in the 1950s faced the challenge of negotiating the new medium's place in the home and in American culture in general. Protestant leaders--both mainstream and evangelical--began to think carefully about what television meant for their communities and its potential impact on their work. Using the American Protestant exp...more
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Published October 2nd 2007 by Palgrave Macmillan (first published September 15th 2007)
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Rosenthal argues that the late twentieth century advancement of evangelicalism over mainline Protestantism is attributable to its relative embrace of TV. She does a great job of showing the National Council of Churches disdain for such a lowbrow art form and suspicion of the effect of TV on a culture - but is that representative of "mainline Protestantism" by the 1960s? She does a good job demonstrating that the nascent NAE did not consider TV as a unique medium, somehow different in its substan...more
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