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<book id="980280">
  <title><![CDATA[Sketching User Experiences:  Getting the Design Right and the Right Design]]></title>
  <isbn><![CDATA[0123740371]]></isbn>
  <isbn13><![CDATA[9780123740373]]></isbn13>
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  <best_book_id type="integer">980280</best_book_id>
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  <default_description>Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation.  Sketching, prototyping, and design are essential parts of the process we use to create new products.  Bill Buxton brings design leadership and creativity to Microsoft.  Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies--Bill Gates, Chairman, Microsoft&lt;br&gt;&lt;br&gt;Informed design is essential. While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case.  In an impeccably argued and sumptuously illustrated book, design star Buxton convinces us that design simply must be integrated into the heart of business--Roger Martin, Dean, Rotman School of Management, University of Toronto&lt;br&gt;&lt;br&gt;Design is explained, with the means and manner for successes and failures illuminated by engaging stories, true examples and personal anecdotes. In Sketching User Experiences, Bill Buxton clarifies the processes and skills of design from sketching to experience modeling, in a lively and informative style that is rich with stories and full of his own heart and enthusiasm. At the start we are lost in mountain snows and northern seas, but by the end we are equipped with a deep understanding of the tools of creative design.--Bill Moggridge, Cofounder of IDEO and author of Designing Interactions&lt;br&gt;&lt;br&gt;Like any secret society, the design community has its strange rituals and initiation procedures.  Bill opens up the mysteries of the magical process of design, taking us through a land in which story-telling, orange squeezers, the Wizard of Oz, I-pods, avalanche avoidance, bicycle suspension sketching, and faking it are all points on the design pilgrims journey.   There are lots of ideas and techniques in this book to feed good design and transform the way we think about creating useful stuff&quot;.  Peter Gabriel&lt;br&gt;&lt;br&gt;I love this book. There are very few resources available that see across and through all of the disciplines involved in developing great experiences. This is complex stuff and Buxton's work is both informed and insightful. He shares the work in an intimate manner that engages the reader and you will find yourself nodding with agreement, and smiling at the poignant relevance of his examples.--Alistair Hamilton, Symbol Technologies, NY&lt;br&gt;&lt;br&gt;Books that have proposed bringing design into HCI are aplenty, though books that propose bringing software in to Design less common. Nevertheless, Bill manages to skilfully steer a course between the excesses of the two approaches and offers something truly in-between. It could be a real boon to the innovation business by bringing the best of both worlds: design and HCI. --Richard Harper, Microsoft Research, Cambridge&lt;br&gt;&lt;br&gt;There is almost a fervor in the way that new products, with their rich and dynamic interfaces, are being released to the publictypically promising to make lives easier, solve the most difficult of problems, and maybe even make the world a better place. The reality is that few survive, much less deliver on their promise. The folly? An absence of design, and an over-reliance on technology alone as the solution.&lt;br&gt;&lt;br&gt;We need design.  But design as described here depends on different skillsetseach essential, but on their own, none sufficient. In this rich ecology, designers are faced with new challengeschallenges that build on, rather than replace, existing skills and practice.  &lt;br&gt;&lt;br&gt;Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understoodby both designers and the people with whom they need to work in order to achieve success with new products and systems.  So while the focus is on design, the approach is holistic.  Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives.  There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design).  Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values. &lt;br&gt;&lt;br&gt;Grounded in both practice and scientific research, Bill Buxtons engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design.&lt;br&gt;&lt;br&gt; Covers sketching and early prototyping design methods suitable for dynamic product capabilities: cell phones that communicate with each other and other embedded systems, smart appliances, and things you only imagine in your dreams;&lt;br&gt; Thorough coverage of the design sketching method which helps easily build experience prototypeswithout the effort of engineering prototypes which are difficult to abandon;&lt;br&gt; Reaches out to a range of designers, including user interface designers, industrial designers, software engineers, usability engineers, product managers, and others;&lt;br&gt; Full of case studies, examples, exercises, and projects, and access to video clips (www.mkp.com/sketching) that demonstrate the principles and methods.&lt;br&gt;&lt;br&gt;About the Author&lt;br&gt;&lt;br&gt;Trained as a musician, Bill Buxton began using computers over thirty years ago in his art.  This early experience, both in the studio an on stage, helped develop a deep appreciation of both the positive and negative aspects of technology and its impact.  This increasingly drew him into both design and research, with a very strong emphasis on interaction and the human aspects of technology.  He first came to prominence for his work at the University of Toronto on digital musical instruments and the novel interfaces that they employed.  This work in the late 70s gained the attention of Xerox PARC, where Buxton participated in pioneering work in collaborative work, interaction techniques and ubiquitous computing. He then went on to become Chief Scientist of SGI and Alias|Wavefront, where he had the opportunity to work with some of the top film makers and industrial designers in the world.  He is now a principal researcher at Microsoft Corp., where he splits his time between research and helping make design a fundamental pillar of the corporate culture.&lt;br&gt;&lt;br&gt;* Covers sketching and early prototyping design methods suitable for dynamic product capabilities: cell phones that communicate with each other and other embedded systems, &quot;smart&quot; appliances, and things you only imagine in your dreams;&lt;br&gt;&lt;br&gt;* Thorough coverage of the design sketching method which helps easily build experience prototypeswithout the effort of engineering prototypes which are difficult to abandon;&lt;br&gt;&lt;br&gt;* Reaches out to a range of designers, including user interface designers, industrial designers, software engineers, usability engineers, product managers, and others;&lt;br&gt;&lt;br&gt;* Full of case studies, examples, exercises, and projects, and access to video clips that demonstrate the principles and methods.</default_description>
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  <original_publication_day type="integer">11</original_publication_day>
  <original_publication_month type="integer">4</original_publication_month>
  <original_publication_year type="integer">2007</original_publication_year>
  <original_title>Sketching User Experiences:  Getting the Design Right and the Right Design</original_title>
  <rating_dist>total:59|5:21|4:23|3:14|2:0|1:1|</rating_dist>
  <ratings_count type="integer">59</ratings_count>
  <ratings_sum type="integer">240</ratings_sum>
  <reviews_count type="integer">194</reviews_count>
  <text_reviews_count type="integer">17</text_reviews_count>
</work>

  <average_rating><![CDATA[4.07]]></average_rating>
  <ratings_count><![CDATA[59]]></ratings_count>
  <text_reviews_count><![CDATA[17]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/980280.Sketching_User_Experiences_Getting_the_Design_Right_and_the_Right_Design]]></url>
  <authors>
        <author id="494245">
      <name><![CDATA[Bill Buxton]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/494245.Bill_Buxton]]></url>
      <average_rating><![CDATA[4.07]]></average_rating>
      <ratings_count><![CDATA[59]]></ratings_count>
      <text_reviews_count><![CDATA[17]]></text_reviews_count>
    </author>
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    <reviews start="1" end="20" total="194">
    <review id="46531039">
    <user id="1122251">
    <name><![CDATA[Andy]]></name>
    <location><![CDATA[Emeryville, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1122251-andy?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Feb 16 00:00:00 -0800 2009</read_at>
  <date_added>Mon Feb 16 11:21:10 -0800 2009</date_added>
  <date_updated>Mon Feb 16 11:26:54 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Industrial, product design and film storyboarding are areas where the design process is rich and detailed.  Interaction design and software design have some aspects of design but without nearly enough detail.  This may account for the generally low quality of software products.  Buxton shows how &quot;...<a href="http://www.goodreads.com/review/show/46531039">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/46531039?utm_medium=api]]></url>
</review>
    <review id="15451167">
    <user id="348325">
    <name><![CDATA[Kip]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/348325-kip?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Fri Feb 15 00:00:00 -0800 2008</read_at>
  <date_added>Thu Feb 14 17:05:54 -0800 2008</date_added>
  <date_updated>Sat Mar 08 03:34:22 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Valuable book, but arguably, his talk at IxDA08 could save you the effort.  <br/><br/>Lots of people come out of this talking about sketching, and that's a cool part of the book:  lo-res, low production value methods of communicating ideas is a central theme of the book.  It's particularly cool ho...<a href="http://www.goodreads.com/review/show/15451167">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/15451167?utm_medium=api]]></url>
</review>
    <review id="42793959">
    <user id="304981">
    <name><![CDATA[Alexis]]></name>
    <location><![CDATA[Santa Monica, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/304981-alexis?utm_medium=api]]></url>
  </user>
      <rating>1</rating>
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  <recommended_for><![CDATA[Newbie Designers?]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jan 09 00:00:00 -0800 2009</read_at>
  <date_added>Mon Jan 12 10:16:36 -0800 2009</date_added>
  <date_updated>Wed Jan 21 17:33:36 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I think the author is very long-winded and has a hard time getting to the point.. which I think is &quot;sketching a lot of ideas and getting lots of feedback is good for ideation.&quot; You don't need a whole book to say this, especially one that goes off-topic so much. I think if you are already a...<a href="http://www.goodreads.com/review/show/42793959">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/42793959?utm_medium=api]]></url>
</review>
    <review id="42996692">
    <user id="85694">
    <name><![CDATA[Carrie]]></name>
    <location><![CDATA[Washington, DC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/85694-carrie?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jan 29 00:00:00 -0800 2009</read_at>
  <date_added>Wed Jan 14 04:47:26 -0800 2009</date_added>
  <date_updated>Thu Jan 29 18:18:06 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[You know how in high school English, you learned how to write a central thesis statement and then write supporting information around your thesis?<br/><br/>Well, this book has a great central thesis. And some of the supporting information is very interesting. But it gets pretty smushy the rest of ...<a href="http://www.goodreads.com/review/show/42996692">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/42996692?utm_medium=api]]></url>
</review>
    <review id="16586770">
    <user id="776798">
    <name><![CDATA[Ellen]]></name>
    <location><![CDATA[Baltimore, MD]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/776798-ellen?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[designers, educators]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Feb 02 00:00:00 -0800 2008</read_at>
  <date_added>Thu Feb 28 02:03:51 -0800 2008</date_added>
  <date_updated>Thu Feb 28 02:16:01 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Despite the dorky endorsement by Bill Gates on the cover, this is a very interesting book. It builds on a long line of &quot;creative thinking&quot; texts, and reasserts many ideas that will be familiar to anyone who has looked at this subject. What makes Buxton's book new and original is its focus ...<a href="http://www.goodreads.com/review/show/16586770">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/16586770?utm_medium=api]]></url>
</review>
    <review id="59416747">
    <user id="542078">
    <name><![CDATA[lindn]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/542078-lindn?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat May 02 00:00:00 -0700 2009</read_at>
  <date_added>Fri Jun 12 11:30:22 -0700 2009</date_added>
  <date_updated>Fri Jun 12 11:30:22 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Part 1 of the book was better than Part 2. From an academic POV with a lot of arrogant presumptions. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59416747?utm_medium=api]]></url>
</review>
    <review id="76739998">
    <user id="2910582">
    <name><![CDATA[Mhendrie]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2910582-mhendrie?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jun 01 00:00:00 -0700 2008</read_at>
  <date_added>Wed Nov 04 15:41:27 -0800 2009</date_added>
  <date_updated>Wed Nov 04 15:42:01 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[User experience and UI design curriculum must]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76739998?utm_medium=api]]></url>
</review>
    <review id="23229914">
    <user id="200902">
    <name><![CDATA[Helen]]></name>
    <location><![CDATA[Jersey City, NJ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/200902-helen?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Thu May 29 10:46:38 -0700 2008</date_added>
  <date_updated>Mon Sep 22 19:38:15 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Finally, a book that addresses the issues between business, research and design in the UI world. Addressing the place design holds in this new world, which was always considered last. I just started this book and am already recommending it to anyone interested. It's well written, easy to read and di...<a href="http://www.goodreads.com/review/show/23229914">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/23229914?utm_medium=api]]></url>
</review>
    <review id="54646036">
    <user id="2276926">
    <name><![CDATA[Chris]]></name>
    <location><![CDATA[Austin, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2276926-chris-grawl?utm_medium=api]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Fri May 01 18:04:18 -0700 2009</date_added>
  <date_updated>Fri May 01 18:04:36 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[meh.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54646036?utm_medium=api]]></url>
</review>
    <review id="5048532">
    <user id="7774">
    <name><![CDATA[lilly]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/7774-lilly?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Aug 24 11:13:45 -0700 2007</date_added>
  <date_updated>Fri Aug 24 11:15:53 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[A little bit business book, a little bit prototyping methods references, this book is densely packed with enough insight to be revisited over and over as you grow and learn in design practice. Inspiring case studies, quirky allegories, and great visual illustrations abound. <br/><br/>The only thin...<a href="http://www.goodreads.com/review/show/5048532">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5048532?utm_medium=api]]></url>
</review>
    <review id="41768863">
    <user id="327999">
    <name><![CDATA[Stacia]]></name>
    <location><![CDATA[Hopkins, MN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/327999-stacia?utm_medium=api]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Feb 18 00:00:00 -0800 2009</read_at>
  <date_added>Sat Jan 03 17:12:28 -0800 2009</date_added>
  <date_updated>Wed Feb 18 09:10:52 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Buxton can't decide if he's writing to executives/directors/managers or designers. If this book were split in two, to focus on those two distinct audiences, both books would be pretty good. As it is, however, it is mediocre, long-winded, and too academic. There are good ideas, but feel free to stop ...<a href="http://www.goodreads.com/review/show/41768863">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41768863?utm_medium=api]]></url>
</review>
    <review id="26577990">
    <user id="737697">
    <name><![CDATA[Sean]]></name>
    <location><![CDATA[Toronto, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/737697-sean-howard?utm_medium=api]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[Anyone interested in improving their ability to innovate]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Nov 30 00:00:00 -0800 2008</read_at>
  <date_added>Mon Jul 07 16:26:54 -0700 2008</date_added>
  <date_updated>Mon Dec 01 13:05:25 -0800 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[A wonderful look at sketching and how it applies to problem solving, creativity and design thinking.  A bit focused on industrial design in some places but worth a read.  My favorite part is his story about the ceramics profession which I paraphrased about here:  <br/><br/><a rel="nofollow" target="_blank" href="http://www.craphammer.ca/2008/11/a-story-about-q.html" title="http://www.craphammer.ca/2008/11/a-story-about-q.html">http://www.craphammer.ca/2008/11/a-story...</a><a href="http://www.goodreads.com/review/show/26577990">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26577990?utm_medium=api]]></url>
</review>
    <review id="36209263">
    <user id="1571131">
    <name><![CDATA[Andrew]]></name>
    <location><![CDATA[Oakland, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1571131-andrew-milmoe?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>1</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Sep 01 00:00:00 -0700 2008</read_at>
  <date_added>Sat Oct 25 19:58:18 -0700 2008</date_added>
  <date_updated>Sat Nov 01 14:47:37 -0700 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[Fantastic book. Often designers do not create the right level of fidelity for a prototype. The book got me thinking about what questions a prototype is trying to resolve... ensuring that they are created as quickly as possible, while still answering the important questions.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/36209263?utm_medium=api]]></url>
</review>
    <review id="8076508">
    <user id="563733">
    <name><![CDATA[Clint]]></name>
    <location><![CDATA[Orem, UT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/563733-clint?utm_medium=api]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[anyone fascinated by design and product managers.]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon Oct 22 10:58:44 -0700 2007</date_added>
  <date_updated>Mon Oct 22 11:00:55 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Just started this book, but already I have found excellent practical advice.<br/><br/>I promise to give a more in depth review of this book.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/8076508?utm_medium=api]]></url>
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    <review id="35989091">
    <user id="113958">
    <name><![CDATA[Greg]]></name>
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  <read_at></read_at>
  <date_added>Wed Oct 22 19:09:04 -0700 2008</date_added>
  <date_updated>Wed Oct 22 19:10:59 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Indispensable for designers who care about user experience and iterative process... that is to say all designers]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35989091?utm_medium=api]]></url>
</review>
    <review id="33290430">
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Fri Sep 19 14:25:44 -0700 2008</date_added>
  <date_updated>Fri Sep 19 14:59:25 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Currently Picking through this book. Interesting and thought provoking so far.]]></body>
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    <review id="14701396">
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  <read_at></read_at>
  <date_added>Wed Feb 06 00:31:12 -0800 2008</date_added>
  <date_updated>Wed Feb 06 00:31:51 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I will rate it when i finish, but I guess it will be 4+ ^^]]></body>
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  <date_added>Tue Nov 17 04:48:03 -0800 2009</date_added>
  <date_updated>Tue Nov 17 04:48:03 -0800 2009</date_updated>
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  <date_added>Mon Nov 16 22:22:43 -0800 2009</date_added>
  <date_updated>Mon Nov 16 22:22:43 -0800 2009</date_updated>
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    <body><![CDATA[]]></body>
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  <date_added>Mon Nov 16 00:50:34 -0800 2009</date_added>
  <date_updated>Mon Nov 16 00:50:34 -0800 2009</date_updated>
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