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Sold on Language: How Advertisers Talk to You and What This Says about You

3.86  ·  Rating Details ·  42 Ratings  ·  6 Reviews
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how ramp ...more
Paperback, 317 pages
Published March 15th 2011 by Wiley-Blackwell (first published December 1st 2010)
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Atila Iamarino
Nov 22, 2015 Atila Iamarino rated it it was amazing  ·  review of another edition
Qualquer reserva que eu tinha pelo começou ou meio do livro terminou com o capítulo final. No começo, fala bastante sobre gramática, linguagem e comunicação, usando a propaganda como desculpa. No meio, fala bastante sobre como o cérebro funciona e muito sobre a interface entre economia e psicologia, que vários outros livros como Rápido e Devagar: Duas Formas de Pensar ou Previsivelmente Irracional cobrem melhor. Mas o capítulo final sobre como funciona a publicidade de campanhas políticas foi mu ...more
Peter Dunn
Apr 30, 2011 Peter Dunn rated it really liked it
Hmmm very interesting – awful tempted to use this as a handbook as to how to advertise though I am not sure that is what the authors intended! – thoroughly recommended as an interesting academic study – or as a how to manual :-)
Ella  Jay-G
Mar 29, 2013 Ella Jay-G rated it liked it
OMG!!!
Live your Life !!who cares what and how others use languages and what advertisements are able to do to our lives?
we all have a brain(If we practice how to use it),eyes,ears!we can see,try ,experience!that's how we learn and how we live!!(We are humans not the handmade robots!)
I'm not really happy with the way that they design this book,although pretty informative for a businessman or a social psychologists,but defo not for spending your time with a cup of coffee and having fun with a book
...more
Raechel
Nov 02, 2016 Raechel rated it it was ok
dry and too complicated and extremely presumptuous
meliss
Aug 16, 2011 meliss marked it as abandoned
Maybe another time.
Daniel Caughill
Jul 08, 2015 Daniel Caughill rated it really liked it
This book really took me by surprise. I though it would be so dull, but it's fascinating, and also we're all basically just robots.
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“The thing about language is that once you start getting analytical about it, you can't stop.” 1 likes
“You might think of the barrier between fiction and reality as being a bit like a blood-brain barrier, which allows only some kinds of molecules to pass from the bloodstream into the brain. Emotions can easily pass from the fictional world into the real one, so that fiction can feel as if it were real. But BELIEFS are blocked. We KNOW the events have no bearing in the real world.” 1 likes
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